The highly anticipated Disney’s “Star Wars: Galactic Starcruiser” hotel has shut down unexpectedly after opening its doors in 2022. The Washington Post attributed the failure of the immersive roleplaying experience to its niche appeal and high price point, which made it difficult to attract a consistent flow of guests.
YouTuber Jenny Nicholson released a four-hour video essay titled “The Spectacular Failure of the Star Wars Hotel,” in which she detailed her underwhelming stay at the Starcruiser. Nicholson argued that Disney oversold and under-delivered on the promises of an interactive and engaging experience, reflecting the overall decline in Disney’s theme parks.
Nicholson, known for her detailed analyses of fan culture and media, highlighted the various shortcomings of the Starcruiser, including technical issues with the interactive app, cramped and disorienting interior spaces, and underwhelming performances during mealtime events. Despite some positive aspects, Nicholson described the Starcruiser as Disney’s bold experiment in exorbitant upcharges.
Following the release of Nicholson’s video, social media users expressed surprise at the detailed critique and entertainment value provided by the lengthy analysis. The video quickly went viral, sparking memes, skits, and further criticism of Disney, likening the Starcruiser to a Disney version of the failed Fyre Festival.
While some former employees have defended the Starcruiser as a positive and life-changing experience in a rebuttal article published in Screenrant, Nicholson’s detailed coverage and insights have resonated with audiences, highlighting the power of trusted influencers on shaping public opinion and discourse.
The failure of the Star Wars hotel adds to the string of controversies surrounding the Star Wars franchise, with many fans criticizing Disney’s handling of the beloved series. Nicholson’s critique of the Starcruiser mirrors her previous commentary on Star Wars content, emphasizing the risk of overhyping and underdelivering on fan expectations, ultimately leaving audiences feeling disappointed and disillusioned.
