British musician Charli XCX’s album “Brat” has become a cultural reference point for young, online Democrats following Kamala Harris’ endorsement. The album celebrates a messy, party girl persona, which may not align with the Vice President’s more serious image. However, Harris’ association with the album has sparked enthusiasm among younger Democrats, evident in the flashes of chartreuse seen at the convention, including delegates wearing Kamala pins and “she’s so Kamala” shirts. Even New York delegates received “ny dems” stickers in the style of Charli XCX’s album.
Foster Hoch, creative director at the New York State Democratic Party, has found that older delegates are enthusiastic about the “Brat” reference, even though they may need some explanation about what it actually is. Hoch has had to educate senior delegates on the origins of the term, but once they understand that it comes from a popular music album that Kamala’s team is playing off of, they have embraced it. The older generation’s positive reception of the “Brat” reference shows that it has resonated across age groups within the Democratic Party.
Despite the enthusiasm for the “Brat” reference among younger and older Democrats, there is still curiosity about what the older generation makes of it. While some older delegates may need some education on the origin and meaning of the term, they have been receptive to the association between Kamala Harris and Charli XCX’s album. This broader acceptance of the cultural reference highlights how music and pop culture can intersect with politics to create a sense of unity and connection among different generations within the Democratic Party.
The blending of music, fashion, and politics at the convention through the use of “Brat” references reflects a shift in how political campaigns are reaching younger voters. By incorporating elements of popular culture into the political sphere, candidates like Kamala Harris can engage with a wider audience and connect with voters in new and meaningful ways. The use of the “Brat” reference at the convention demonstrates a more modern and dynamic approach to political messaging, which resonates with younger, more digitally savvy voters.
The enthusiastic response to the “Brat” reference among both younger and older Democrats suggests that cultural references can play a powerful role in shaping political discourse and engagement. By using popular music and fashion to connect with voters, politicians like Kamala Harris can create a sense of relatability and authenticity that resonates with a diverse range of supporters. The incorporation of the “Brat” reference at the convention highlights the evolving nature of political communication and the importance of engaging with voters on multiple cultural levels.
Overall, the use of the “Brat” reference in association with Kamala Harris at the Democratic Convention has sparked excitement and enthusiasm among delegates of all ages. The intersection of music, fashion, and politics through the use of cultural references like “Brat” demonstrates a creative and innovative approach to engaging with voters and creating connections that transcend generational boundaries. As politicians continue to embrace elements of popular culture to reach a broader audience, the impact of these cultural references on political discourse and engagement is likely to grow in significance.
