Founder and CEO of DGPR, Dan Gamble, shares insights on how to successfully launch and grow a new business. Gamble emphasizes the importance of clarity around offering, value proposition, and pricing when establishing a go-to-market strategy. Many new service-based businesses often struggle with defining their value or targeting the right clients. Gamble suggests taking the time to understand the market and the needs of the target audience before diving into the market too quickly.
Gamble highlights the significance of listening to clients and understanding the problems they need to overcome. He believes that the ability to listen, understand, and respond appropriately can be the determining factor in the success or failure of a business. Gamble advises new founders to draw a line in the sand regarding the type of work they want to do and the clients they want to serve. By focusing on long-term strategic partnerships and avoiding one-off projects, businesses can build happy and successful relationships with clients.
When choosing projects, Gamble urges founders to be intentional in their decisions and ensure alignment with their business model and core values. He suggests considering the client’s overall business objectives, PR and communications goals, team capabilities, and values before scoping out a project. Gamble warns against lowballing scopes to win clients, as this can lead to disappointment on both sides. Clarity around deliverables and workflows is crucial for agencies looking for stability and growth in the long term.
Gamble stresses the importance of clarity in approach, value proposition, and pricing for the success of any business. He advises founders to have a clear understanding of their offering and target market to avoid hindering their business goals. By taking the time to define the type of work they want to do and aligning their services with the needs of their clients, founders can set themselves up for long-term success. Gamble’s insights provide valuable guidance for new businesses looking to establish themselves in competitive markets.
