Kim Kardashian faced backlash for launching her lavish Skims holiday campaign just a day after former President Donald Trump was announced as the winner of the 2024 presidential election. The festive ad video featured Goldie Hawn, Kate Hudson, Oliver Hudson, and their families wearing matching pajama sets from the clothing brand. Kate was seen with her fiancé Danny Fujikawa and their daughter Rani, as well as her two sons from previous relationships. Oliver’s wife, Erinn Bartlett, and their children were also part of the campaign.
The ad showed the famous family dancing in a grand dining room and enjoying a feast in a fully stocked kitchen. However, some people criticized the campaign’s luxurious set design, timing, and the perceived insensitivity during a challenging time for many. Many fans commented on Instagram expressing their disappointment and stating that the promotion was out of touch with reality. Some felt that Kim Kardashian should have been more aware of the current state of affairs and more considerate in her promotional activities.
While Skims advertises the family pajamas as the perfect attire for a holiday card, the prices are not budget-friendly. The adult Unisex Sleep Set costs $120, while the Long Sleep Set is $90. Additionally, the matching Baby Onesie and Kids Sleep Set are priced at $28 and $38, respectively. Kardashian’s rep was contacted for comment on the backlash, but there hasn’t been a response yet. The high prices of the holiday sets added to the criticism of the campaign’s perceived tone-deafness.
Earlier in October, pop singer Tate McRae was announced as one of the faces of Skim’s 2024 holiday campaign. For her photo shoot, McRae flaunted red lingerie, reflecting the bold and exciting theme of the holiday shop as described by Kim Kardashian in a press release. While McRae’s involvement in the campaign was well-received, the later launch of the lavish family campaign triggered a negative response from the public, highlighting the need for better awareness and sensitivity in marketing strategies during uncertain times.
Overall, the criticism of Kim Kardashian’s Skims holiday campaign centered around its perceived insensitivity, timing, and lavishness. The elaborate ad featuring Goldie Hawn, Kate Hudson, Oliver Hudson, and their families wearing matching pajamas was seen as out of touch by many, given the recent announcement of the presidential election results. The luxury displayed in the campaign, coupled with the high prices of the holiday sets, fueled the negative reaction on social media. While the brand’s previous partnerships, like the one with Tate McRae, had been well-received, this particular campaign faced significant backlash due to its untimely launch and extravagant nature.
