Private equity firm Creador recently acquired a controlling stake in Southeast Asian B2B hospitality marketplace MG Group, a move that positions the company for global expansion. Founded in Indonesia, MG Group connects over 8,000 global buyers with more than 350,000 accommodation suppliers. Creador plans to leverage MG’s platform, MG Jarvis, and its network to capitalize on the increasing demand for travel services in Asia and other regions. The private equity firm is targeting high-potential markets in North Asia, the Middle East, and Europe, aiming to replicate MG’s success on a global scale.
MG Group’s proven business model, along with its rapid growth of nearly 50% year over year, made it an appealing investment for Creador. The company’s director and MG deal lead Mizran Nahar believes that MG has the potential to become a global powerhouse for B2B hospitality. MG’s president director and CEO Brett Henry sees the partnership with Creador as a way to accelerate the company’s global aspirations. By 2025, Henry aims for nearly half of MG’s revenues to come from hotels and B2B buyers outside of Indonesia, focusing on entering new markets and competing with legacy players with high-cost structures.
Several previous investors from Indonesia and Singapore, such as Dwidayatour, Panorama Group, and Northstar, have already backed MG Group. Creador’s founder and CEO, Brahmal Vasudevan, views this investment as an opportunity to build a global platform from the world’s fastest-growing region. MG’s tech-driven approach, particularly through its microservices-based platform MG Jarvis, sets it apart in the industry. Jarvis is undergoing upgrades in 2025 to enhance its capabilities in dynamic pricing algorithms, accelerated connectivity, and improved cache technologies. The goal is to make Jarvis the smartest and most efficient platform in B2B hospitality.
B2B channels play a significant role in generating over $100 billion in annual sales for the global hotel industry, offering access to hard-to-get business such as longer stays, extended lead times, and lower cancellation rates. Creador’s acquisition of MG comes at a time when Asia leads global travel growth, driven by factors such as urbanization, a rising middle class, increasing digital adoption, and a youthful population eager to explore. The private equity firm has clear metrics for success, including revenue growth, market share expansion, and profitability. By year five, Creador aims for MG to be recognized as a leading global B2B hospitality marketplace, not just in scale but also in innovation and customer satisfaction.
Creador is dedicated to embedding sustainability into its operations and promoting eco-friendly accommodations within MG Group. The long-term goal for MG is to scale smarter, deliver better, and disrupt harder, according to Brett Henry. The partnership with Creador will allow MG to deepen its low-cost leadership, expand its supply network, and enhance its technology. Both companies are focused on staying true to their super-lean DNA while tailoring their approach to different regions. With a strong emphasis on innovation, customer satisfaction, and global expansion, MG Group seems poised for success in the competitive B2B hospitality marketplace.
