In a surprising turn of events, mixed martial arts superstar Conor McGregor has made a significant impact in the world of film with his role as the villain Knox in the Amazon MGM remake of the classic action film, Road House. The film, which also stars Jake Gyllenhaal as the lead character Dalton, has garnered over 50 million viewers on Amazon Prime during its first two weekends, making it the platform’s most-viewed film debut. The success of the film has raised questions about the driving force behind its popularity, with McGregor’s social media presence being identified as a significant component in driving engagement and awareness around the remake.
According to a report from the social media listening firm ListenFirst, McGregor’s posts about the film generated the highest volume of engagements compared to other brands and talent involved in promoting Road House. McGregor’s 30 posts accounted for 39.4% of the engagements, showcasing his immense impact on social media. In contrast, Gyllenhaal’s three posts only earned 5.4% of all engagements during the same period. This data highlights McGregor’s influence across different entertainment platforms, as he has consistently proven to be a major draw in both the UFC and now in the world of film.
Despite his success in film, McGregor has hinted that he is unlikely to pursue another movie role in the future. Instead, the Irish fighter is focused on making a return to the Octagon in 2024 after suffering a serious ankle injury during his last fight against Dustin Poirier in 2021. McGregor’s return to the UFC is eagerly anticipated by fans, as he has garnered massive audiences and pay-per-view buys in his previous fights. As one of the biggest names in combat sports, McGregor’s presence in the Octagon is sure to attract significant attention and excitement from fans around the world.
The success of the Road House remake suggests that McGregor’s venture into the world of film has been well-received, and it may open up more opportunities for him in the future. Despite his massive success in the UFC and now in film, McGregor remains focused on his fighting career and is determined to make a comeback in the Octagon. With reports indicating that McGregor has earned over $530 million during his career, the fighter has solidified himself as one of the biggest stars in combat sports history. As he continues to recover from his injury and prepares for his return to the UFC, McGregor’s presence is sure to draw a larger audience and create even more excitement in the world of MMA.
