The Reformation newsletter recently announced a surprising new collaboration with designer Clare Waight Keller. The collection, Reformation’s first-ever jewelry collaboration, features 14 heirloom-quality pieces made from recycled metals and deadstock stones. The pieces are designed to be versatile, taking you from everyday wear to special occasions, and are priced between $168-$898. The launch was celebrated with an intimate party in Paris attended by influential fashion figures like Dree Hemingway and Tish Weinstock.
Reformation, known for its focus on responsible design and affordable prices, has been gaining popularity among Gen Z both in America and Europe, thanks to its viral social media marketing. The brand’s sustainability ethos aligns with Waight Keller’s own values, making the collaboration a natural fit. Waight Keller, recently named creative director at Uniqlo, has been seeing renewed interest in her decades-long career, with social media platforms like TikTok and X highlighting her memorable contributions at Givenchy and Chloé.
As a lover of jewelry herself, Waight Keller has a few favorite pieces from the collaboration. She emphasizes the importance of earrings in making a statement and discusses the delicate feminine shapes and bold modern designs she incorporated into the collection. In addition to earrings, sculptural cuffs are highlighted as hero items that can elevate any outfit, whether paired with a tuxedo jacket or a classic little black dress. The Coco Mariner belt is also mentioned as a versatile piece that can be worn as a belt or a wrap necklace.
Waight Keller shares a tip for maintaining the longevity of the jewelry, recommending storing the pieces in the bags they come in to prevent scratching and tarnishing. Sustainable practices are a key focus for both Reformation and Waight Keller, with the goal being to create pieces that will last a long time with proper care. The collection is available for purchase on the Reformation website, offering customers the opportunity to add these unique and sustainable pieces to their jewelry collection.
Overall, the Reformation x Clare Waight Keller collaboration is a celebration of responsible design and timeless style. The collection offers a range of pieces suitable for various occasions, from everyday wear to formal events, all crafted from recycled materials and deadstock stones. With a focus on sustainability and longevity, the collaboration highlights the beauty of heirloom-quality jewelry that can be cherished for years to come.
