Miriam Webb, also known as @MiritheSiren on TikTok, gained fame by posting menu hacks from her job at Chick-fil-A. She started working at the fast-food chain in California in April 2023 after going through a breakup and losing her job as an executive assistant to a Harvard professor. She began creating videos of her employee meals and reviews of new menu items. As her follower count and view count grew, she also started sharing menu hacks such as how to get a cheaper chicken sandwich and how to create milk tea with sweet tea and vanilla creamer.
One of her videos, a review of Chick-fil-A’s new Cherry Berry drinks, gained attention with 3.6 million views, catching the company’s eye. Chick-fil-A requested that Webb stop posting videos while in uniform or at the restaurant, asking her to record from home instead. Not wanting to lose the authenticity of her videos, Webb decided to comply with Chick-fil-A’s request. She announced on April 15 that the brand had asked her to stop making content, leading to an outpouring of support from her fans.
Despite being asked to stop making videos at Chick-fil-A, Webb found a new opportunity with Shake Shack. The fast-food chain reached out to her to collaborate, and she posted her first video as a Shake Shack partner on April 21, garnering 3.9 million views. The company’s owner is from St. Louis, where Webb is originally from, making the partnership feel like a natural fit. She now has a long-term partnership with Shake Shack and has also collaborated with El Pollo Loco and Zaxby’s.
Webb sees her experience at Chick-fil-A as valuable PR training. She learned how to handle difficult situations with kindness and composure, even when faced with negative comments or difficult customers. Despite the end of her time at Chick-fil-A, Webb has no ill feelings towards the company and considers her year there as a valuable learning experience. She views the entire experience as a stepping stone to further opportunities in the world of social media and influencer marketing.
Fans of Webb’s TikTok videos were disappointed to see her stop creating content at Chick-fil-A, as they enjoyed her meal hacks and reviews. Many saw the decision of Chick-fil-A to request her to stop as a missed opportunity for the company to engage with a younger audience through social media. Webb’s quick rise to fame on TikTok and her ability to engage with followers authentically has led to collaborations with multiple fast-food chains, allowing her to focus solely on social media content creation instead of working long shifts in the restaurant industry.
Overall, Miriam Webb’s experience with Chick-fil-A and subsequent collaboration with Shake Shack showcases the power of social media in shaping brand partnerships and influencer marketing. Her ability to connect with followers through authentic content has led to new opportunities beyond her initial job at Chick-fil-A. The support of her fans, along with her positive outlook on the situation, has catapulted her into the world of social media fame and brand collaborations, setting her on a new path in her career.
