This week in tech saw several developments that could impact your business. One major trend is CEOs using LinkedIn to strengthen connections and engage with customers and employees. This increase in posting by C-suite executives suggests the platform is becoming an important tool for personal branding and relationship building. By sharing personal experiences and professional insights, CEOs like Morgan DeBaun and Vas Narasimhan are able to connect with their audiences and show appreciation for their employees.
Another significant change on the horizon is Google Chrome’s plan to restrict third-party cookies, which could have far-reaching implications for digital advertising. With the elimination of third-party cookies, advertisers will lose the ability to track user behavior and target potential customers effectively. This development could lead to a shift in digital marketing strategies and revenue loss for businesses that rely heavily on online advertising.
In more positive news, software company SlideFill has launched a new application that allows users to create personalized data-driven presentations from Google Sheets and CRM systems. This platform aims to help companies streamline their content creation process and maximize their customer data. By automating the implementation of customer data into presentations, users can create engaging and dynamic content in less time.
However, it’s not all good news in the tech world, as AI-fueled scams targeting tax refunds are on the rise this tax season. Scammers are using artificial intelligence to replicate taxpayers’ information and file fraudulent returns with the IRS. To protect themselves, individuals are advised to file their taxes early, be cautious of suspicious emails claiming to be from the IRS, and create an account on the IRS online portal for added security.
Lastly, freelancers and entrepreneurs looking to manage their work more efficiently may benefit from a new task management tool called Taskomat, which is available for a lifetime subscription of $40. This software not only helps with task management but also offers features for invoicing, budgeting, and client management. For those with dynamic schedules or looking to expand their customer base, Taskomat could be a worthwhile investment.
