In recent years, the trend of embracing a full bush is making a comeback in the fashion and beauty world. Influenced by celebrities like Julia Fox and Doja Cat, who have proudly flaunted their natural pubic hair at events like the Grammys and New York Fashion Week, the au natural look is gaining popularity. Salon owners have reported an increase in requests for bikini waxes that maintain some pubic hair instead of completely removing it. Historically, the removal, grooming, or maintenance of pubic hair has been a significant aspect of personal grooming, with a lack of hair once symbolizing class and status.
Luxury brand Maison Margiela further solidified the trend by incorporating a wooly merkin on models’ pubic bones in their spring/summer 2024 runway show. This move contrasts with the popularity of Brazilian waxes and laser hair removal in past decades when being hairless was considered fashionable. The pressure to remove all visible body hair has been present throughout history, particularly in the early 20th century as fashion trends dictated more revealing outfits. Now, with the resurgence of women embracing their natural body hair, those who previously opted for permanent hair removal methods are considering regrowing their pubic hair.
Online discussions, including forums like Reddit, are filled with conversations about removal regret and inquiries about regrowing pubic hair. Some individuals express a desire to have the option to style or dye their pubic hair in unique ways. Solutions, such as pubic hair transplants offered by doctors and salons, are becoming more popular for individuals who want to regrow their pubic hair. However, other methods like minoxidil or microneedling may not be as effective in restoring hair growth in the pubic area.
Jessica DeFino, founder of The Review of Beauty, notes that recent survey data indicates a significant number of women are choosing to maintain most of their pubic hair. While some opt for minor grooming on the sides, many women are proud to embrace a nearly full bush on top. This trend may challenge traditional beauty standards set by the media, which often portray a completely hairless look as the norm. The shift towards celebrating natural body hair, including pubic hair, reflects a broader movement towards body positivity and self-acceptance.
The resurgence of the full bush trend also reflects a broader cultural shift towards embracing natural beauty and rejecting unrealistic beauty standards. By showcasing their natural pubic hair, celebrities and fashion brands are challenging traditional beauty norms and promoting body positivity. The trend also highlights the importance of personal choice and agency when it comes to grooming practices. As more women choose to embrace their natural pubic hair, the conversation around body hair and beauty standards continues to evolve, creating a more inclusive and diverse beauty landscape. Ultimately, the embrace of the full bush trend represents a step towards greater acceptance and celebration of natural beauty in all its forms.
