The latest beauty trend that is taking over social media and the streets of New York City is called “doll makeup.” This trend involves flushed cheeks, luminous highlights, and a flawless complexion, resulting in an airbrushed appearance. Celebrities such as Dove Cameron, Cardi B, Megan Thee Stallion, Julia Fox, and Sabrina Carpenter have been embracing this look, which was originated by makeup artist Dame Pat McGrath at a fashion show in Paris. This trend features pencil-drawn micro-brows, intense eyeshadows, popping blush, and a pouty lip finished with a gleaming sheen.
The doll makeup trend has become viral, with makeup artists and influencers recreating the look across social media platforms. Iconic celebrities like Cardi B have embraced this trend, with her cover shoot for her single “Enough (Miami)” inspired by McGrath’s work. Makeup artists like Erika La’Pearl and Ms. Myles have also showcased their versions of doll makeup online, predicting that variations of this trend will continue to be popular. Even makeup artists like Samantha Jaymes have incorporated elements of doll makeup into their routines for clients, providing them with a soft glam look that is reminiscent of porcelain dolls.
While doll makeup has gained popularity in the beauty community, it is important to achieve the look with moderation to appear natural, clean, and supple. Although the style may draw comparisons to the character Lolita from Vladimir Nabokov’s novel, the trend has a romantic and whimsical appeal that many individuals find captivating. With heavily pigmented blush, long lashes, subtle lip colors, and girlish accessories, doll makeup enthusiasts aim to emulate the innocence and charm of dolls like Barbie and Bratz. Despite the controversy surrounding the Lolita comparisons, many beauty enthusiasts appreciate the amplified feminine vibe that doll makeup provides.
Makeup artists like Samantha Jaymes have honed their craft for over a decade, experimenting with different versions of doll makeup on influencers and models. By incorporating a decent amount of powder topped with luminous blush, glowing balm, or cream blush, Jaymes achieves a glass skin finish that encapsulates the fresh and doll-like look. The doll makeup trend has inspired thousands of individuals to experiment with their makeup routines, with social media flooded with posts showcasing the #dollmakeup trend. By taking cues from iconic dolls and embracing the doll-like aesthetic, beauty enthusiasts are discovering new ways to express their creativity and style while feeling comfortable in their own skin.
