CBS News is revamping its streaming platform, announcing a complete rebranding as CBS News 24/7. Led by Wendy McMahon, the changes will include new programming such as “CBS News Confirmed,” a show focused on combatting misinformation, and an expanded version of John Dickerson’s show. CBS News is also expanding its presence across the country with journalists in various cities. This move comes as other legacy television news outlets, such as CNN and NBC News, are also investing in streaming networks.
The decision to expand and rebrand the CBS News streaming platform was based on the ambition to be the number one free streaming service. The three pillars for CBS News 24/7 are to lean into iconic shows and talent, win breaking news, and optimize programming. CBS was the first network to launch streaming channels, giving them a unique advantage in the rapidly changing industry. By combining newsgathering and speed with national scale and depth, CBS News aims to serve all of America.
In response to the current challenges facing the news industry, CBS News is launching programs like “CBS News Confirmed” to combat misinformation. Trust is considered the currency at CBS News, and the organization is investing heavily in addressing deep fakes and disinformation. The biggest threat to journalism in America, as seen by CBS News, is misinformation, deep fakes, and disinformation. This is why they are putting resources behind programs like “CBS News Confirmed” to tackle these issues head on.
CBS News is also opening news hubs in cities across the South and Midwest to establish a presence in specific areas and tap into communities that may not otherwise be heard from. These hubs will help in responding to breaking news stories more quickly and effectively. The goal is to feature the voices and viewpoints of people in these areas and address the population shifts happening across the country. Despite the challenges facing the industry, CBS News believes that journalism has a bright future and will continue to matter because there will always be a need for independent, fact-based reporting.
Overall, CBS News is making significant changes in response to the shifting media landscape. By investing in streaming platforms, tackling misinformation, expanding presence across the country, and establishing news hubs in various cities, CBS News is adapting to the changing industry. The organization sees journalism as crucial and believes that through innovation and adaptation, they can continue to serve and inform audiences effectively.
