A recent report by Narrative Research highlights the reasons why some Halifax residents are limiting their visits to the downtown area. According to the study, key factors include issues with parking, safety concerns, and a lack of convenient public transportation options. However, the report also suggests that the introduction of new incentives, such as the construction of the city’s first aquarium, could potentially encourage more people to visit downtown Halifax on a more regular basis.
The report, titled “Why residents visit Downtown Halifax,” surveyed 507 locals aged 18 and older in January 2024. Results showed that half of the respondents only visit the downtown area once or twice a month, with many citing positive experiences related to restaurants, the waterfront, and cultural events as the main attractions. When asked about what could entice them to visit downtown more frequently, respondents emphasized the need for increased parking options, a wider variety of cultural events, improved safety measures, and better public transportation connections to the downtown area from off the peninsula.
One particularly popular suggestion among respondents was the construction of an aquarium in downtown Halifax, with 49% of participants indicating that this initiative would motivate them to visit more often. Other ideas that garnered interest included the development of a new performing arts center, as well as other family-friendly attractions. However, less enthusiasm was expressed for proposals such as a new art gallery and a soccer stadium, which received positive responses from about one in five participants.
The survey also revealed that a significant portion of respondents, 37%, only visit the downtown core a few times a year, with approximately one in ten indicating that they rarely find themselves in downtown Halifax. Interestingly, one in three participants noted that the city has become more vibrant since the pandemic. Regarding safety perceptions, the study found that six in ten residents feel safe when visiting downtown Halifax, while 18% do not. Additionally, it was noted that individuals with disabilities were significantly less likely to view downtown Halifax as a safe place to visit.
Overall, the findings of the report suggest that there is a willingness among Halifax residents to increase their visits to downtown Halifax if certain issues such as parking, safety, and public transportation are addressed. The introduction of attractive new attractions, such as an aquarium, could potentially draw more people to the area and contribute to its vibrancy. However, ongoing efforts to improve safety perceptions and accessibility for all visitors, including those with disabilities, are essential for creating a more welcoming and inclusive downtown environment in Halifax.
