Hanabi Lager Co. has introduced a new high-end beer, priced at $20 per bottle, making a six-pack cost an eye-watering $120. The company describes their grain-forward lager as their best creation yet, with the use of San Juan Island Bere, an ancient barley grown organically in San Juan Island, Washington. Founded by Nick Gislason, the director of winemaking at Screaming Eagle, known for producing America’s most expensive wine, Hanabi Lager Co. prides itself on using single heirloom grains that are carefully sourced and treated, similar to the process of creating high-quality wines.
Initially, Gislason launched his first beer in late 2020, selling for $90 per six-pack, or $15 per bottle, excluding shipping costs. Despite being categorized as a pilsner, it was originally expected to be priced at $1 per can. Currently, Hanabi’s beers have gained significant popularity, often selling out in just an hour after their release. These pricey brews are created with attention to detail and quality, resulting in a unique and sophisticated taste that attracts beer enthusiasts.
A reporter from SF Gate attended the release of San Juan Island Bere at Admiral Maltings in Alameda and was impressed by the flavor profile of the beer. Describing the first sip as opening and closing quickly with clean bitterness reminiscent of a piano note, the beer was noted for its absence of overpowering flavors commonly found in other types of beers. Subtle hints of perfumey mint flavors slowly emerged, showcasing the beer’s complexity. Despite initially appearing to have a simple taste, the beer developed into a multi-layered experience that kept the reporter intrigued until the glass was empty.
With Gislason’s background in winemaking at Screaming Eagle, he brings a similar level of care and expertise to the brewing process at Hanabi Lager Co. The use of single heirloom grains, such as the San Juan Island Bere, allows for a unique and high-quality product that stands out in the craft beer market. By focusing on sourcing and treating grains with the same level of dedication as premium wine grapes, Hanabi Lager Co. aims to create a beer experience that rivals that of fine wines, appealing to a niche audience seeking a luxurious and sophisticated beverage option.
The high price tag of $20 per bottle for the Hanabi Lager Co.’s grain-forward lager may initially seem excessive to some beer enthusiasts. However, for those who appreciate the craftsmanship and attention to detail that goes into creating a premium product, the cost may be justified. With a growing demand for high-quality craft beers and unique flavor profiles, the success of Hanabi Lager Co. in selling out its products within hours of release indicates a strong market for luxury beers. As consumers continue to seek out new and innovative options in the craft beer industry, Hanabi Lager Co.’s commitment to excellence and quality may position them as a notable player in the high-end beer market.
Overall, Hanabi Lager Co.’s new bougie beer, priced at $20 per bottle, has garnered attention for its unique ingredients and flavor profile. With the use of ancient barley grown in Washington and a meticulous brewing process led by Nick Gislason, the company aims to set itself apart in the craft beer market. The reporter’s experience at the release of San Juan Island Bere highlights the beer’s subtle complexity and sophistication, appealing to those who appreciate fine craftsmanship and attention to detail. While the high price point may deter some consumers, Hanabi Lager Co.’s focus on premium ingredients and unique brewing techniques has allowed them to carve out a niche in the luxury beer market.
