Cody Bjugan, a veteran land developer, entrepreneur, and investor, is the mentor of the leading land acquisition coaching program, Vestright. In 2024, he emphasizes the importance of building and maintaining a trustworthy brand that goes beyond marketing. Trust and transparency should be core business strategies that guide decision-making to resonate with customers who seek companies that align with their values.
One of the key principles that have contributed to Cody’s company’s success over his 20+ years in land development is achieving win-win outcomes for all stakeholders in every project. Trust and transparency form the foundation of these win-win outcomes, ensuring that all parties involved get what they want and need.
Challenges to achieving win-win outcomes include the zero-sum mentality that there must be a winner and a loser, as well as misaligned objectives when different parties have conflicting goals. Overcoming these challenges requires listening, understanding, and building relationships with all stakeholders to find solutions that benefit everyone involved.
Cody emphasizes the importance of engaging in creative problem-solving and being open-minded in business. Success in land development comes from seeking diverse solutions, adapting to changing circumstances, and thinking outside the box to identify new or unconventional approaches that lead to successful outcomes.
Establishing and growing trust among stakeholders in business involves educating and setting realistic expectations, pursuing collaborative problem-solving, and developing a shared vision for the project. By involving all parties in the problem-solving process and aligning goals towards a shared vision of success, businesses can cultivate trust and transparency as core business practices.
Fostering trust and transparency is crucial for delivering an exceptional experience for customers and business partners in today’s business landscape. Understanding what success looks like for all stakeholders and approaching relationships as allies working towards shared success can lay the foundation for win-win outcomes. By prioritizing trust and transparency, businesses can build a strong brand that resonates with customers and sets them apart in the marketplace.
