Paolina Russo, a London-based fashion brand founded by Paolina Russo and Lucile Guilmard, has been making waves in the fashion industry. The brand’s knitwear designs are influenced by Russo’s suburban upbringing in Canada and Guilmard’s French folklore references. In 2020, Russo’s thesis collection caught the attention of Montreal-based luxury retailer Ssense, leading to a collaboration to sell her knitwear collection. Additionally, she partnered with Adidas to design a collection for Adidas Originals and created Olympic-themed pieces in time for the Tokyo Games.
In November 2023, Paolina Russo partnered with digital fashion platform Sknups to bring three key looks from their fall 2023 collection to the virtual world of Roblox. This innovative collaboration demonstrates Russo’s commitment to pushing boundaries and exploring new ways to showcase her designs. The brand’s ability to seamlessly blend traditional knitwear techniques with modern digital platforms has solidified its position as a forward-thinking and cutting-edge fashion brand.
This year, Paolina Russo secured a promising deal with renowned retailer Nordstrom, which will now stock the brand’s pieces. This partnership marks a significant milestone for the brand as it expands its reach and gains access to a larger audience. With Nordstrom’s stamp of approval, Paolina Russo is set to reach new heights in the fashion industry and establish itself as a prominent player in the market.
Celebrity endorsements have also played a role in elevating Paolina Russo’s visibility and popularity. A-list celebrities like Rihanna, Kim Kardashian, Caroline Polachek, FKA Twigs, Kylie Jenner, and Phoebe Bridgers have all been spotted wearing the brand’s designs. Their support not only helps to raise awareness of the brand but also solidifies its status as a coveted label among fashion-forward individuals.
Paolina Russo’s unique blend of influences, from Russo’s Canadian roots to Guilmard’s French heritage, sets it apart from other fashion brands. The brand’s commitment to innovation, evidenced by its collaboration with Sknups for a Roblox collection, showcases its willingness to embrace new technologies and engage with diverse audiences. With a dedicated fan base and a growing list of high-profile collaborations, Paolina Russo is well-positioned for continued success in the fashion industry.
As a finalist for the prestigious LVMH Prize in 2023, Paolina Russo is gaining recognition and acclaim from industry insiders and fashion enthusiasts alike. The brand’s distinctive aesthetic and innovative approach to design have captured the attention of the fashion world, cementing its status as a brand to watch. With a strong foundation built on creativity, craftsmanship, and collaboration, Paolina Russo is poised to make a lasting impact on the fashion landscape for years to come.
