Two entrepreneurs, Jeff Chapin and Jason Green, appeared on the hit show Shark Tank with their innovative bathroom product called “The Squatty Potty.” The product, which helps with the natural positioning for bathroom use, received positive feedback from the sharks, leading to a deal with investor Lori Greiner. The success of this appearance led to a rapid increase in sales and the evolution of the Squatty Potty brand.
After securing a deal on Shark Tank, Chapin and Green focused on growing their business by expanding their product line and distribution channels. They introduced new products such as the Squatty Potty Unicorn Gold, which is a toilet spray made with essential oils. This expansion helped to establish Squatty Potty as a leading brand in the bathroom space and led to continued sales growth.
Through strategic partnerships and collaborations, Squatty Potty was able to further establish its brand and reach new customers. They partnered with brands such as Poo-Pourri and gained exposure through social media influencers and celebrities like Howard Stern. These partnerships helped to increase brand awareness and drive sales, solidifying Squatty Potty’s position as a billion-dollar bathroom brand.
In addition to expanding their product line, Squatty Potty also focused on enhancing their customer experience and building a strong community around their brand. They launched a podcast called “The Stool Squad” to educate and engage their audience, as well as participating in events like the Natural Products Expo to connect with consumers and industry professionals. By prioritizing customer satisfaction and community engagement, Squatty Potty was able to foster brand loyalty and advocacy.
The success of Squatty Potty can be attributed to the founders’ innovative product concept, strategic business decisions, and effective marketing efforts. By leveraging their appearance on Shark Tank, expanding their product line, forming strategic partnerships, and prioritizing customer experience, Squatty Potty was able to build a billion-dollar brand in the bathroom space. With a strong foundation and a loyal customer base, Squatty Potty continues to grow and thrive in the competitive market.
Overall, the story of Squatty Potty serves as an inspiring example of how two entrepreneurs turned a simple idea into a thriving business. Through hard work, innovation, and strategic partnerships, Chapin and Green were able to build a successful brand that has revolutionized the bathroom industry. With a commitment to customer satisfaction and community engagement, Squatty Potty has become a household name and a billion-dollar success story.
