B.A.B.E. of Brooklyn is a well-known brand and barbershop founded by Wil Allen and his wife, Tameka. The original inspiration for the brand was Wil’s mother, Mrs. Gracie Allen, who started doing hair in the 1960s and had extensive training in various hair specialties. With a strong family history in the beauty industry, Wil and Tameka have continued to grow the family business, starting with a homemade organic hair balm in 2012 and opening a barbershop in Cobble Hill. They have since opened a salon in Williamsburg and have a strong passion for celebrating the women in their lives through the brand.
Despite uncertainties during the pandemic, Wil and Tameka persevered and rebuilt their barbershop in Williamsburg. They have a commitment to creating high-quality, organic products in small batches, such as beard balms, herbal shave creams, and alcohol-free tonics, often collaborating with other brands. With a focus on products that are free of preservatives and chemicals, their bestseller is the No. 3 Biker’s Brew, a creamy beard balm made with natural ingredients that is versatile for hair, beard, and skin care. The shop also offers a range of grooming services, including cuts and grooming experiences like the No. 3 service, which includes a consultation, fade, taper, scissor cut, and hot towel service.
The shop’s master barber, Jason Biggs, emphasizes the importance of pampering men and creating a comfortable environment for customers. The products at B.A.B.E. of Brooklyn are designed to hydrate, moisturize, and soften hair, beard, and skin, with options for different styles and preferences. The No. 1 Original is a hydrating option that also moisturizes the skin underneath, while the No. 2 Earth offers a stronger hold. The products are also known for enhancing luster and taming flyaways, appealing to men who appreciate the benefits of quality grooming products that support overall health and well-being.
Wil Allen’s dedication to his family and honoring their legacy in the beauty industry is evident in the brand’s name, which stands for B.A.B.E. of Brooklyn. The brand is a love story that pays tribute to his mother, late mother-in-law, wife, and daughter, reflecting the importance of family and gratitude for their support. Allen’s creative vision for the brand, along with his commitment to creating organic, preservative-free products, has garnered a loyal following and collaborations with popular brands like J.Crew and Fellow Barber. The success of B.A.B.E. of Brooklyn is a testament to the power of family, quality products, and a genuine passion for exceptional grooming experiences.
