Nicole Glenn, the founder and CEO of Candor Expedite, a freight expedited business, emphasizes the importance of strong work culture in the current post-“great resignation” era. Research by McKinsey shows that companies that invest in human capital tend to have more consistent earnings, are more resilient during crises, and are better at retaining talent than their peers. Glenn highlights the significance of showing appreciation to employees to prevent them from leaving for competitors.
Glenn shares three strategies that have been instrumental in doubling her company’s growth year-over-year since 2017. The first strategy is to embrace work-environment flexibility, as evidenced by McKinsey data showing that employees value control over their work schedule. Employers can accommodate remote, hybrid, or in-person work environments based on individual preferences, while still ensuring accountability and inclusion for all employees.
The second strategy involves getting creative with benefits, emphasizing personalization to attract employees who may not typically enroll in traditional benefit plans. Employers can engage specialized attorneys, develop tiered benefit amounts based on roles, and provide options such as additional vacation days or bonus compensation. By simplifying the process through software automation and starting early in the year, employers can create a beneficial experience for employees.
The third strategy focuses on challenging employees to educate and train themselves, which helps cultivate a culture of continuous learning and development. Glenn offers various programs, including one-to-one coaching, lunch and learns, and a thrive program focused on leadership topics. Financial recognition and rewards for high achievement further motivate employees to engage in professional development activities.
Glenn advises business owners to prioritize transparency in providing equal pay to employees, as discrepancies can lead to disillusionment and litigation. Gathering feedback through roundtable meetings and anonymous surveys allows employers to identify areas for improvement and show their commitment to employee well-being. Ultimately, fostering a culture of kindness and compassion, as advocated by Trailer Bridge CEO Mitch Luciano, can lead to a positive and productive work environment.
Overall, investing in a strong work culture is essential for companies to attract and retain top talent, especially in the current competitive job market. By implementing strategies that prioritize employee well-being, professional development, and transparency, businesses can enhance their growth and performance while cultivating a positive organizational culture. Forbes Business Council serves as a valuable resource for business owners and leaders looking to network and expand their businesses.
