Blake Lively, known for her role in Gossip Girl, opted not to wear a friendship bracelet that was gifted to her by a fan during a press junket for her movie, It Ends With Us. At the UK screening of the film on August 8, Lively declined to wear the jewelry, stating that it did not match her outfit. Despite this, she expressed gratitude to the fan, mentioning that she would wear it later. The interaction was captured in a TikTok video shared by AlloCiné. Lively’s co-star Isabela Ferrer, who plays the younger version of her character in the movie, immediately put on the bracelet that she received from another fan.
During the screening, Lively was dressed in a glamorous silver strapless dress adorned with multicolored floral embellishments. Notably, she does not work with stylists and added a coral-pink feather boa to her outfit. In contrast to Lively’s response to the fan’s gift, Ferrer enthusiastically put on the bracelet she received. Lively’s relationship with her co-star and director of It Ends With Us, Justin Baldoni, is rumored to be strained. The movie, based on Colleen Hoover’s novel of the same name, follows the story of Lily Bloom getting involved in an abusive relationship with Ryle Kincaid, played by Baldoni.
Following the release of It Ends With Us on August 9, the film became a box office success. However, reports of on-set tensions, an alleged feud between Lively and Baldoni, and an awkward press tour have overshadowed the movie’s reception. Lively and Baldoni avoided each other at the New York City premiere, contributing to the rumors of their conflict. Bethenny Frankel, a former Real Housewives of New York City star, expressed her opinion on the situation, stating that fans were upset with Lively’s promotion of the film alongside her haircare and cocktail business ventures, considering the sensitive subject matter of the movie.
The controversy surrounding Lively and the reception of It Ends With Us has created a negative buzz around the film, despite its box office success. The conflicting reports about the relationships between the cast members, particularly Lively and Baldoni, have fueled speculation and led to fans questioning Lively’s promotional strategies. The issues surrounding the movie’s release and the public responses from those involved have overshadowed the positive aspects of the film itself. It remains to be seen how the ongoing drama will impact the overall reception of It Ends With Us and the careers of its stars.
