Cocktail culture in New York City is being taken to a new level with the opening of Charles Joly’s the Riff Raff Club on the 39th floor of the Virgin Hotel in Manhattan’s NoMad neighborhood. Joly, a renowned mixologist who has served celebrities like Patrick Swayze, aims to create an upper-class atmosphere while remaining welcoming to all guests. The bar features an extensive “Liquid Library” of vintage spirits, some dating back to the early 1900s, as well as creative cocktails like the Negroni Affumicato infused with chicory-applewood smoke.
Charles Joly, a respected figure in the American cocktail scene, has made a name for himself with his award-winning craft and collaborations with iconic chefs like Eric Ripert and Anthony Bourdain. He has won numerous awards, including a James Beard Award and the global World Class by Diageo cocktail competition, making him a well-known figure in the industry. Joly’s talents have taken him to high-profile events like the Emmys and the Academy Awards, where he serves as the official mixologist every year.
The Riff Raff Club is the latest addition to an evolving cocktail scene in the NoMad neighborhood, joining other trendy destinations like the Bronze Owl, the Roof at Park South, and the Experimental Cocktail Club. With its expansive menu featuring classic recipes and more esoteric creations, the bar offers a unique experience for cocktail lovers. The club’s island bar provides stunning views of the cityscape and the nearby Empire State Building, creating an unforgettable setting for guests to enjoy Joly’s expertly crafted drinks.
Despite his interactions with celebrities and high-profile events, Joly remains grounded in his approach to bartending, emphasizing the universal appeal of a good bar experience. He recalls memorable encounters, like serving Patrick Swayze a Cosmopolitan in Chicago, and acknowledges that star-studded events can be exciting but ultimately, a bar is a bar no matter the location. Joly’s passion for creating exceptional cocktails shines through in the Riff Raff Club, where he combines vintage spirits, creative infusions, and unique glassware to deliver a one-of-a-kind drinking experience for guests.
Joly’s commitment to creating a welcoming and diverse space is reflected in the Riff Raff Club’s menu that caters to both adventurous drinkers and those who prefer a simpler drink like a vodka soda. The bar’s ambiance is designed to be upscale yet approachable, providing something for everyone to enjoy. With his expertise and dedication to the craft of mixology, Joly aims to elevate the cocktail culture in New York City and offer guests a memorable and sophisticated drinking experience at the Riff Raff Club.
As the cocktail scene in the NoMad neighborhood continues to grow with new openings and trendy destinations, the Riff Raff Club stands out as a sophisticated addition to the area. With its unique cocktails, vintage spirits, and stunning views, the bar offers a luxurious and memorable setting for guests to enjoy expertly crafted drinks by Charles Joly. Whether you’re a seasoned cocktail enthusiast or looking to try something new, the Riff Raff Club promises to deliver a top-tier drinking experience in the heart of New York City.
