Wharton professor Christian Terwiesch made headlines last September with his study on the effectiveness of ChatGPT in generating product ideas. In just 15 minutes, the AI-powered model was able to generate 200 ideas, compared to an average of 5 ideas from human participants. Surveying potential customers revealed a higher purchase probability for ChatGPT-generated ideas, leading Terwiesch to recommend using ChatGPT as a co-pilot for idea generation.
One of the key benefits of using ChatGPT lies in the ability to create prompts that empower the AI to handle tedious tasks, allowing founders to focus on more meaningful work. Some examples of prompts that founders can use include improving email communication, coming up with content ideas, describing product benefits, asking for marketing ideas, writing social media posts, and generating ad copy. By using ChatGPT for these tasks, founders can save time and boost productivity in their businesses.
Founders can streamline email communication by using ChatGPT as an editor to ensure accuracy, clarity, and tone. Content creators can use ChatGPT to generate ideas for blog posts by providing context such as target audience, content type, and goals. Similarly, founders can ask ChatGPT to describe the benefits of their products, come up with marketing ideas, write social media posts, and generate ad copy. These prompts can help founders create engaging and effective content for their businesses.
In addition to content creation, founders can also use ChatGPT to brainstorm solutions to problems they encounter in their businesses. By asking ChatGPT for suggestions on how to solve specific issues, founders can kickstart their problem-solving process without the need to hire an expert. Another valuable use of ChatGPT is in generating ideas for new products and services based on existing offerings, allowing founders to continuously innovate and add value for their customers.
Overall, the versatility of ChatGPT prompts allows founders to leverage AI capabilities to enhance their productivity and creativity. By delegating tasks such as email editing, content generation, marketing ideas, and problem-solving to ChatGPT, founders can focus on delivering high-quality products and services to their customers. The combination of human evaluation and AI idea generation can lead to more innovative and successful business strategies for entrepreneurs.
