The luxury watches showcased at London Jewelers’ annual Watch Fair this year take inspiration from decades past, offering a blend of classic elegance with modern design. As part of the fourth generation of the family business, Vice President Zach Udell emphasizes the importance of making old styles new again in the world of watchmaking. The event will feature the newest and rarest timepieces from top luxury brands like Rolex, Patek Philippe, Cartier, and Bulgari, among others.
London Jewelers has a rich history dating back to 1926 when Charles London, Udell’s great-grandfather, started the business on Long Island’s Gold Coast. The retailer has managed to blend the old-world luxury feel of past eras such as the Great Gatsby period with a modern twist, creating an elegant and timeless aesthetic. The Watch Fair will take place at a temporary location this year while the watch salon undergoes renovations, offering a unique opportunity for guests to explore the latest creations from renowned watchmakers.
Visitors to the Watch Fair will have the chance to meet representatives from each brand who can help them discover the timepiece that resonates most with them. From limited-edition pieces to heritage designs, the event aims to provide a comprehensive experience for watch collectors of all ages. Guests can try on the watches and gain a deeper understanding of the heritage behind each timepiece, with the assistance of knowledgeable experts.
Notable trends in this year’s collection include a blend of old-world luxury with modern updates, exemplified by brands like Cartier, Rolex, Patek Philippe, and Bulgari. Cartier’s Baignoire collection and Rolex’s new platinum version pay homage to their heritage designs while incorporating contemporary elements. Other standout pieces include the Patek Philippe World Time watch and Bulgari’s Octo Finissimo CarbonGold Perpetual Calendar, showcasing a mix of traditional and modern craftsmanship.
London Jewelers VP Randi Udell Alper highlights the movement towards smaller, more feminine watch styles, noting the popularity of the Cartier Baignoire and Rolex models. Customers are seeking versatile timepieces that can seamlessly transition from casual to formal occasions, reflected in styles like the Bulgari jewelry watch and the sporty chic Aquanaut. Additionally, the increased demand for retro-inspired designs is evident in timepieces like the Patek Golden Ellipse and Tudor’s Black Bay Chrono.
London Jewelers takes pride in offering exceptional customer service and a personalized shopping experience for its clients. With a focus on quality, luxury, and heritage, the retailer continues to uphold its reputation as a trusted source for luxury watches. As the company approaches its centennial in 2026, it remains a family-owned business with a commitment to excellence and a passion for timeless craftsmanship. Visitors to the Watch Fair can expect to discover a curated selection of the finest timepieces from around the world, each telling a unique story of artistry and innovation.
