Meghan Markle recently announced the launch of her new lifestyle brand, American Riviera Orchard, which will focus on home, garden, and lifestyle offerings. The brand will include items such as jams, jellies, nut butters, spread, table linens, drinkware, cutlery, cookbooks, makeup, skincare, haircare, fragrance, scented sachets, soaps, body lotion, yoga mats, cushions, stationery, greeting cards, calendars, gift wrap, photo albums, party decorations, pet food, bowls, collars, beds, and even jewelry.
Markle unveiled the Instagram account and website for her new business on March 14, paying homage to her past as a lifestyle blogger for “The Tig” before marrying Prince Harry in 2018. An insider revealed that Markle has been working on her passion project for over a year, dedicated to things she is passionate about. She has not shared much about her company yet, with the website only featuring the brand’s logo and a waitlist for more information. A deleted video on the brand’s Instagram Story showed Markle arranging flowers and cooking in the kitchen at her Montecito home, hinting at the personal touch she is putting into the brand.
With her brand, Markle aims to become the next Martha Stewart, with rumors of a potential cooking show for Netflix in the works. Her filings and trademark applications indicate a wide range of products that span multiple lifestyle categories, showcasing her diverse interests and offerings. The Duchess of Sussex’s brand encompasses various elements of her personal tastes and preferences, incorporating both home and lifestyle products, as well as items for pets and even jewelry. Markle is looking to create a brand that reflects her passions and values, drawing on her own experiences and interests to shape her business.
The expansion of Markle’s filing to include additional categories such as makeup, skincare, haircare, and fragrance highlights her desire to create a comprehensive lifestyle brand. From edible items to home goods, paper products, and even jewelry, American Riviera Orchard is set to offer a diverse range of products that appeal to a wide audience. The inclusion of pet-related items in the filing shows Markle’s consideration for pet owners and her desire to provide products that cater to all aspects of a modern lifestyle. With her brand, Markle aims to bring her vision of a curated lifestyle to consumers, offering a range of products that reflect her personal style and interests.
Markle’s attention to detail and focus on quality are evident in the wide range of products listed in her trademark filings. From everyday essentials like stationery and kitchenware to luxury items such as jewelry and fragrances, the Duchess of Sussex is aiming to create a brand that offers something for everyone. The brand’s emphasis on home, garden, and lifestyle products showcases Markle’s commitment to creating a lifestyle brand that is focused on quality and style. With her background in acting and activism, Markle is leveraging her platform to create a brand that reflects her values and interests, appealing to consumers who share her passion for quality and design.
