American Airlines has extended the deadline for certain travel agencies to qualify for its preferred agency program that allows customers to earn loyalty points on their bookings. The original deadline was set for May 1, but has now been extended until July 11. The key requirement for travel agencies to qualify for this program is that a minimum of 30% of their bookings must come from American’s New Distribution Capability (NDC) fares, which are more cost-effective and efficient for the airline to distribute to agencies. This move is part of American Airlines’ efforts to streamline its distribution process and provide customers with better booking options.
A large number of travel agencies have already qualified for American Airlines’ preferred agency program, offering customers the opportunity to earn AAdvantage points on their bookings. If a customer is using a qualified agency, they can earn loyalty points when booking an American Airlines flight. However, if a travel agency does not make the list, customers will need to book directly through AA.com or use one of the preferred agencies to earn loyalty points. The airline did not disclose the names of the agencies that have qualified for this program, but they have indicated that they have received positive feedback about the initiative.
The decision to extend the deadline for the preferred agency program was made in response to feedback from agencies that needed more time to adjust to the new requirements before the implementation deadline. American Airlines acknowledged that the majority of indirect bookings are now made through agencies with NDC capabilities, and they anticipate more agencies achieving the qualification threshold soon. This extension will provide customers with more preferred agency options to book flights on AA.com. Customers booking basic economy fares will still only be able to earn loyalty points when booking directly on AA.com or partner airlines, as these fares have different rules for loyalty point accrual.
The airline’s preferred agency program is a significant step towards modernizing its distribution process and providing customers with more booking options and earning opportunities. By encouraging agencies to embrace NDC fares and participate in the program, American Airlines aims to improve the overall booking experience for customers while reducing distribution costs. The decision to extend the deadline reflects the airline’s commitment to supporting its agency partners and ensuring a smooth transition to the new requirements. Moving forward, customers can expect more preferred agency options and earning opportunities when booking flights with American Airlines.
The extension of the deadline for American Airlines’ preferred agency program highlights the complexity of transitioning to new distribution methods and the importance of collaboration between airlines and travel agencies. By incentivizing agencies to adopt NDC fares and meet the program requirements, the airline is promoting a more efficient and cost-effective distribution process. Customers stand to benefit from this initiative through increased options for earning loyalty points on their bookings. The airline’s decision to extend the deadline demonstrates its willingness to listen to feedback from partners and ensure a smooth transition for all stakeholders involved.
Overall, the extension of the deadline for American Airlines’ preferred agency program signals a positive step towards modernizing the airline’s distribution process and providing customers with more booking options. By encouraging agencies to embrace NDC fares and qualify for the program, the airline is paving the way for a more efficient and customer-friendly booking experience. The extension reflects a commitment to supporting agency partners and ensuring a successful transition to the new requirements. Customers can look forward to continued improvements in their booking experience and more opportunities to earn loyalty points when booking flights with American Airlines.
