Amazon will be introducing new interactive ad formats on its Prime Video platform, allowing viewers to purchase Amazon products directly through commercials. These new ads will appear during TV shows, movies, and live sporting events on Prime Video. The interactive ad formats include shoppable carousel ads, interactive pause ads, and interactive brand trivia ads. The shoppable carousel ad format offers a variety of products that users can browse and add to their Amazon shopping cart while watching the commercial. Interactive pause ads will appear when viewers hit the pause button, allowing them to learn more about products and services. The interactive brand trivia ad format lets companies share details about their brand and allows viewers to add products to their cart, learn about services, and claim rewards.
Amazon Ads aims to create a seamless and interactive streaming TV experience for viewers, providing advertisers with the opportunity to connect with customers in a meaningful way. The company’s Vice President of Global Ad Sales, Alan Moss, expressed excitement about the new interactive ad formats and their potential to enhance the advertising experience on Prime Video. The introduction of ads on Prime Video in early 2024 marked a shift towards an ad-supported model for the streaming service, joining other competitors who offer similar tiers. Viewers who prefer an ad-free experience can opt to pay an additional fee per month to enjoy their favorite movies and TV shows without interruptions. However, live sports and events programming will still include commercials, and trailers may appear before on-demand content.
For those interested in staying up to date with Prime Video’s content offerings, there are various resources available to explore the streamer’s best TV shows and sci-fi programming. By providing a diverse range of content and experiences, Prime Video continues to attract and engage viewers across different genres and preferences. The introduction of interactive ad formats on the platform represents a new way for advertisers to reach audiences and showcase their products in an engaging and interactive manner. As streaming services evolve and adapt to changing consumer behaviors, innovations like shoppable ads and interactive trivia ads are likely to become more prevalent in the industry, offering new opportunities for brands to connect with consumers in unique ways.
Overall, the announcement of new interactive ad formats on Prime Video reflects Amazon’s commitment to enhancing the advertising experience for both viewers and advertisers on the platform. By integrating shoppable features directly into commercials, Amazon aims to make it easier for viewers to discover and purchase products while watching their favorite content. As the streaming landscape continues to evolve, the introduction of interactive ads on Prime Video represents a significant step towards creating a more immersive and engaging viewing experience for audiences. With the ability to browse products, learn about brands, and claim rewards through interactive ads, viewers can further personalize their streaming experience and interact with content in new and exciting ways.
