Amazon and Grubhub have announced that Prime members in the U.S. will now have access to a free Grubhub+ membership permanently. Originally set to last for a year, this deal is now ongoing and is worth $120 a year. The Grubhub+ membership includes benefits such as no added delivery fees on eligible orders over $12, 5% credit back on pick-up orders, and more. Prime members can also order directly from Grubhub on Amazon.com and in the Amazon shopping app, offering them a seamless experience similar to using Grubhub’s website and app.
The partnership between Amazon and Grubhub was initially introduced in July 2022 as a one-year trial for Prime members that would then convert to a paid Grubhub+ membership. However, Prime members, who pay $139 per year, will now be able to maintain free Grubhub+ access as long as they remain with Prime. This move strengthens Amazon’s position in the food delivery space, where it previously shut down Amazon Restaurants in 2019. Grubhub competes against other major players in the industry such as DoorDash and Uber Eats, but this partnership with Amazon gives them a competitive edge in reaching a larger customer base.
The free Grubhub+ membership for Prime members offers them convenience and savings when ordering food delivery. With benefits like no added delivery fees on eligible orders over $12 and 5% credit back on pick-up orders, Prime members can enjoy a seamless experience on Amazon.com and the Amazon shopping app. This initiative aims to enhance customer loyalty and satisfaction among Prime members, providing them with additional value for their subscription fee. By partnering with Grubhub, Amazon can provide its Prime members with a broader range of services and benefits, further solidifying its position as a leading e-commerce and tech company.
The acquisition of Grubhub by Just Eat Takeaway (JET) in 2020 has played a significant role in shaping the food delivery landscape. This acquisition took place during the height of the pandemic when the food delivery business was booming, highlighting the importance of establishing strong partnerships in the industry. Grubhub’s integration with Amazon’s platform and services reflects the current trends in e-commerce and digital food delivery, where convenience and efficiency are key factors driving customer behavior. This collaboration between Amazon and Grubhub demonstrates their commitment to meeting the evolving needs of consumers in the ever-changing digital marketplace.
The ongoing partnership between Amazon and Grubhub signifies a long-term commitment to providing value and convenience to customers. This move not only benefits Prime members by offering them free access to Grubhub+ membership but also strengthens Amazon’s competitive position in the food delivery industry. By offering a seamless ordering experience on Amazon.com and the Amazon shopping app, Prime members can enjoy a convenient and efficient way to order food delivery without any additional fees. This initiative aligns with Amazon’s customer-centric approach, focusing on enhancing the overall shopping and delivery experience for its members.
In conclusion, the extension of the free Grubhub+ membership to Prime members in the U.S. represents a strategic partnership that benefits both Amazon and Grubhub. By offering Prime members ongoing access to Grubhub+ benefits, Amazon aims to enhance customer loyalty and satisfaction, while also expanding its presence in the food delivery market. This collaboration reflects the importance of leveraging partnerships and technology to deliver value and convenience to consumers in today’s digital economy. As Amazon continues to innovate and evolve its services, partnerships like the one with Grubhub play a crucial role in enhancing the overall customer experience and driving growth in the competitive food delivery space.
