WhistlePig Whiskey has introduced a new mocktail called Sex, Drugs, Rock & Dry Old Fashioned that is alcohol-free and contains wellness-boosting ingredients. Alice Cooper, the rock star who has been sober since 1977, has endorsed the drink, calling it “the true sicko of dry cocktails.” The 76-year-old Cooper has been open about his past struggles with alcohol and how he turned his life around after facing health issues in the 70s.
The mocktail contains 100% rye non-whiskey, damiana, Schisandra berries, and cordyceps mushrooms. Damiana is known for its medicinal properties, including antibacterial effects, blood sugar regulation, cancer prevention, and anxiety reduction. Schisandra berries have been used in traditional Chinese medicine and have shown potential benefits in mental health and liver issues. Cordyceps mushrooms are associated with reducing inflammation, stress relief, boosting collagen, and managing blood sugar levels.
Cooper, who admits to living a life of excess in the past, sees the new mocktail as a way to maintain a rocker lifestyle without the negative impacts of alcohol. He believes that the ingredients used in the drink provide energy-boosting properties and contribute to a healthier lifestyle. The flavor profile of the mocktail includes summer berries, wild herbs, flinty black pepper, candied lime, and smoky mushroom, giving it a unique and bold taste.
WhistlePig Whiskey collaborated with Alice Cooper to create this mocktail, which will also be sold as part of a bundle with a rye liquid-infused vinyl of Cooper’s album Breadcrumbs. The bundle is priced at $199.99, and a portion of the profits from the sales of the dry old fashioned will be donated to the nonprofit Giving Kitchen, which supports food service workers in need. This partnership not only promotes a healthier lifestyle choice but also gives back to a worthy cause.
The mocktail has received positive reviews from those who have tried it, with many noting its resemblance to an alcoholic drink and the unexpected spicy kick it offers. The combination of unique ingredients and flavors makes it a standout option for those looking for an alternative to traditional cocktails. Cooper’s endorsement of the drink adds a rock ‘n’ roll edge to the concept of dry cocktails and promotes a message of sobriety and wellness.
Overall, the Sex, Drugs, Rock & Dry Old Fashioned is a bold and innovative approach to mocktails that combines rock ‘n’ roll attitude with wellness ingredients. Alice Cooper’s personal experience with alcoholism and recovery adds authenticity to the promotion of the drink as a sober alternative for those who want to enjoy the rock lifestyle without the negative consequences of alcohol. With its flavorful profile and potential health benefits, the mocktail offers a unique drinking experience for those looking to explore new and exciting options in the world of alcohol-free beverages.