After pausing the acceptance of host signups for new experiences for around a year-and-a half, Airbnb has deleted subpar experience listings, and re-opened the application process. The company aims to provide guests with a diverse and unique selection of experiences that authentically reflect the culture and community of cities around the world. Airbnb CEO Brian Chesky has been passionate about the Experiences project for years, and the company has been working to improve and relaunch it.
In an effort to make experiences more affordable and unique to Airbnb, the company has been reevaluating its approach to offerings. Chesky mentioned during an earnings call that experiences should be merchandised in videos rather than photos and should be discoverable on the app and marketed effectively. Airbnb recently deleted around 5,000 experiences that did not meet its standards, showing a commitment to offering high-quality and engaging experiences to its customers.
Despite the changes and improvements being made to the Experiences platform, Airbnb has not changed its requirements for listing an experience. Experiences are still expected to be highly unique and interactive, providing expertise, insider access, and connection to guests. The company seems to be sticking to its plan of offering experiences that are not mainstream, focusing on local hosts sharing their hometown knowledge rather than traditional tours and attractions.
Airbnb views experiences as a key component of its value proposition, even though they have not been a significant revenue driver for the company. The belief is that local hosts can offer personalized and memorable experiences that enhance the overall stay for guests. By reevaluating and relaunching the Experiences platform, Airbnb hopes to create a more engaging and appealing offering for its customers, showcasing the unique culture and community of different cities around the world.
The company’s commitment to improving and revamping the Experiences platform is evident in its recent efforts to delete subpar listings and reopen applications for new experiences. By focusing on creating affordable and unique offerings that align with Airbnb’s brand, the company aims to provide guests with memorable and culturally authentic experiences. As Airbnb continues to refine its approach to experiences, customers can expect to see a diverse selection of high-quality and engaging options available on the platform.
