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Home»Business
Business

AI Spending Pays Off in Ads, Resulting in Meta Stock Rally

August 1, 2024No Comments2 Mins Read
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Meta, formerly known as Facebook, saw its shares soar during premarket trading on Thursday after reporting strong earnings in its core advertising business. The company’s net income in the second quarter climbed 73% to $13.47 billion, exceeding analysts’ expectations. This positive news comes after a previous earnings report in April, where CEO Mark Zuckerberg warned investors of slower growth and high spending on AI projects, causing a selloff in tech stocks. However, Zuckerberg reassured investors that their investments in AI were beginning to pay off, outweighing the costs with strong performance in advertising.

The rise in Meta shares marks a turnaround from the negative reaction to the company’s last earnings report, where concerns over AI investments led to a sell-off in tech stocks. Zuckerberg, whose estimated net worth is $166.6 billion, has seen his fortune grow by $4 billion in the last 24 hours. Despite facing skepticism from investors, Meta’s strong earnings have boosted confidence in the company’s future prospects. The positive performance of Meta shares during premarket trading reflects investor optimism in Zuckerberg’s leadership and the company’s ability to navigate the challenges of the tech industry.

Other big tech companies, including Microsoft and Tesla, have faced challenges following their earnings reports, with shares tumbling due to concerns over the payoff of their AI investments. UBS recently downgraded Tesla’s rating from neutral to sell, citing market hype over AI and Musk’s grandiose rhetoric as out of touch with reality. Investors are closely watching Amazon’s upcoming earnings report, expecting to see increased capital spending on AI. The e-commerce and cloud computing giant is projected to have invested over $16 billion in the second quarter, mostly for cloud computing and generative AI infrastructure. This trend highlights the growing importance of AI investment in the tech industry.

As Meta continues to focus on its core advertising business and investments in AI, investors are looking towards Amazon’s earnings report for insight into the company’s AI strategy. With the tech industry facing challenges related to AI investments and market expectations, companies like Meta and Amazon play a crucial role in shaping the future of technology. Zuckerberg’s efforts to reassure investors and demonstrate the benefits of AI investments have paid off, leading to a surge in Meta’s shares. Despite the uncertainties in the tech sector, Meta’s strong performance in advertising and AI investments bode well for the company’s long-term growth and success in the industry.

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