Lindsay Tjepkema, CEO and Co-Founder of Casted, emphasizes the importance of forming connections with consumers to build trust and loyalty. Studies have shown that consumers value trust in companies, and businesses that focus on creating connections with buyers tend to have more loyal customers. This can lead to increased revenue and brand affinity. To help foster these connections, Tjepkema offers several recommendations for brands to humanize their content, offer live customer support, and stay responsive on social media.
One recommendation is to humanize content by using a warm and welcoming tone that accurately represents the brand. This can involve incorporating a human voice and personality into content, such as using videos or GIFs to make messages feel more genuine. Another suggestion is to offer live customer support, as many consumers prefer speaking with a real person when they have concerns. This can help foster deeper connections with customers, as human empathy and compassion can often turn frustrated buyers into satisfied customers.
Further, staying responsive on social media is crucial for connecting with consumers. By actively engaging with commenters and followers on platforms like Facebook, TikTok, and LinkedIn, brands can show a commitment to building relationships with their audience. Utilizing social listening software can help brands identify user-generated content related to their brand, enabling them to join relevant conversations and connect with consumers on a more personal level. Partnering with influencers can also be beneficial, as influencers can help extend a brand’s reach and connect with target audiences on social media.
Ultimately, consumers want to feel a connection with the companies they support, and brands have the opportunity to leverage this desire to build loyal and devoted fans. By implementing strategies to humanize content, offer live customer support, and engage with consumers on social media, brands can strengthen connections with their audience and foster a sense of kinship with customers. Tjepkema’s insights highlight the importance of prioritizing connection-building initiatives to drive brand loyalty, trust, and revenue growth.
