The CEO and president of Blackhawk Network, a growing global organization, emphasizes the importance of inclusivity of perspectives and strong accountability as crucial factors for success in today’s competitive business landscape. Through fostering a rich spectrum of perspectives within teams, the company has experienced accelerated innovation, market expansion, and the ability to attract and retain top talent. By encouraging open dialogue and collaboration among employees at all levels, Blackhawk Network has been able to drive breakthrough innovations and achieve significant market growth.
One key example of the power of diverse perspectives within the organization is the establishment of a gift card category in grocery stores, which led to the creation of a successful B2B business line that now accounts for 40% of the company’s business. By empowering retail staffers to innovate and act on their observations, Blackhawk Network was able to capitalize on a unique market opportunity that emerged from the employees working closest to customers, rather than from senior executives.
Inclusivity of perspectives has also proven to be a catalyst for market innovation and expansion, as diverse teams are better equipped to identify unique market opportunities and consumer insights. By purposely looking beyond domestic markets for new ideas and valuable perspectives, the company was able to acquire a small business in Ireland that revolutionized its card programs globally with a novel approach to gift cards. This highlights the importance of embracing diverse perspectives from different regions and cultures to drive sustainable success in a globalized world.
The CEO emphasizes the significance of attracting and retaining the best talent through inclusivity, as employees increasingly value organizations that reflect the diversity of the world around them. By fostering a rich spectrum of perspectives and representation, the company has maintained approximately 50% women in leadership positions and has reached a milestone of a global workforce comprised of 50% women. This commitment to diversity has not only enhanced recruiting and retention efforts but has also led to improved team performance and business results.
Overall, companies that prioritize inclusivity outperform their peers in various aspects such as profitability, innovation, and talent attraction. The business case for embracing diverse viewpoints, backgrounds, and experiences is compelling, as it not only aligns with the moral obligation of fostering inclusivity but also serves as a strategic imperative for enduring success in today’s dynamic business environment. By fostering a culture of inclusivity, backed by strong accountability at all levels, businesses can navigate the complexities of the modern marketplace and position themselves for long-term growth and success.
