Taylor Swift caused a major fashion frenzy when she posted a video of herself playing pickleball in a lavender skort from the brand Popflex. The skort sold out in just 15 minutes in the lilac color and all 11 colors were soon out of stock. The founder of Popflex, Cassey Ho, was shocked by the overwhelming demand and had to enable preorders for the lavender skort, which will be shipped in August to meet the orders.
Swift continued to showcase Popflex pieces in her YouTube videos, further boosting the brand’s popularity. She was seen wearing the brand’s Corset Bra, Twirl Skort, and Crisscross Hourglass Booty Short during rehearsals for her Eras Tour. Ho confirmed that Swift purchased the merchandise and was not gifted any of the items. The founder described Popflex as romantic, feminine, and problem-solving, with an inclusive size range and multiple available legging lengths.
Ho’s connection with Swift goes back to 2014 when she was invited to one of Swift’s “secret sessions” after posting a video about her favorite songs from the singer’s “Red” album. She has been a fan of Swift since 2006 and was thrilled to receive recognition from her idol. Both women have faced challenges in protecting their work from larger companies and copycats. Ho dealt with fast-fashion giant Shein knocking off her designs, leading her to apply for design patents to protect her creations.
Ho has continued to battle counterfeit versions of her skort being sold on platforms like Amazon and TikTok Shop, with sellers even using images from her own website to promote the knockoffs. Despite the challenges, she remains hopeful that Swifties will seek out the authentic Popflex skort worn by Taylor Swift herself. With Swifties showing a preference for the real thing, Ho believes that her brand’s quality and connection to the pop star will continue to attract customers looking for the genuine article.
Overall, the partnership between Taylor Swift and Popflex has had a significant impact on the brand’s visibility and popularity. With the Grammy winner’s stamp of approval, Popflex has seen a surge in demand for its products, particularly the lavender skort worn by Swift. Ho’s dedication to providing quality activewear and battling counterfeit versions of her designs has not gone unnoticed, and she remains focused on delivering products that make customers happy. The connection between the two women, both facing challenges in their industries, showcases the power of authenticity and the importance of protecting one’s creative work in a fast-paced and often predatory market.
