An innovative dairy in Philadelphia has introduced a cheese and charcuterie vending machine that has received high praise and attracted customers at all hours of the day. Perrystead Dairy, located near the fashionable Fishtown district, has automated the sale of their high-end cheeses, some of which are comparable to those found at Murray’s in Manhattan. The vending machine also offers a variety of other items like hams, chorizo, crackers, preserves, and cream cheese. Turophiles have been seen visiting the vending machine as late as 1 a.m., highlighting its popularity and convenience.
The founder of Perrystead Dairy, Yoav Perry, aims to bring something unique to the neighborhood with this vending machine. The device, designed like a London phone booth with a neon “cheese” sign, also offers charcuterie boards made of marble, wood, or slate. Perry plans to add cheese knives to the machine in the near future. Initially kept as a secret, the vending machine was unveiled by chef Michael Solomonov on Instagram, which led to a surge in its popularity. Perrystead’s internationally acclaimed products, such as Moonrise and Treehug, have gained a new audience due to the success of the vending machine.
The vending machine, often described as a miniature version of an automobile vending machine, has become a significant hit among customers. Perry had been working for two years to meet Food and Drug Administration standards, and the social media attention following its unveiling has further boosted its popularity. Perrystead plans to continue adding new products to the vending machine, including other local cheeses, as well as using it as a testing ground for experimental recipes. Perry acknowledges the unpredictability of consumer response but remains optimistic about the vending machine’s success.
Perrystead’s commitment to offering high-quality cheeses and charcuterie in a convenient and novel way has resonated with customers and food enthusiasts alike. By combining traditional craftsmanship with innovative technology, the dairy has carved a unique niche in the market. The success of the vending machine has not only enhanced Perrystead’s brand visibility but has also opened up new avenues for experimentation and collaboration within the local community. Perry’s dedication to providing a surprising and warm welcome through the vending machine reflects the dairy’s commitment to excellence and creativity.
The dairy’s strategic location near the trendy Fishtown district has enabled it to cater to a diverse customer base, including late-night snackers and cheese aficionados. The vending machine’s eclectic selection of cheeses, charcuterie, and accompaniments has made it a must-visit destination for both locals and visitors. Perrystead’s focus on community engagement and product innovation sets a precedent for other dairy farms and artisanal food producers to explore unconventional ways of reaching customers. The vending machine’s success story serves as an inspiration for businesses looking to combine tradition and technology to create memorable and one-of-a-kind experiences for consumers.
