The Jordanluca jeans, featuring a dark stain in the groin area, have attracted online criticism, with some calling them “pee stain denim.” Despite the controversy, the unconventional jeans have sold out online and are now considered collector’s items. These jeans debuted on the fall/winter 2023 runway and were the opening look for the label’s Milan Fashion Week show. The British-Italian menswear brand, known for its edgy and luxurious designs, has seen a surge in sales and popularity on international vendor websites.
The brand Jordanluca, founded in 2018 by Jordan Bowen and Luca Marchetto, has gained a following for its unconventional and boundary-pushing designs, including jeans with unique zipper placements and shirts with unusual openings. The brand has found success with their statement pieces, such as elongated bell-bottom trousers and strong tailoring, appealing to customers on sites like Farfetch, Modesens, and Machine-A. Sales have increased by 15% from 2022 to 2023, totaling over $500,000, and the brand is seen as a rising star in the fashion industry.
Despite the online criticism and controversy surrounding the “pee stain denim” jeans, the designers behind Jordanluca are focused on growing their brand and evolving without losing their unique aesthetic. They are open to feedback and willing to take risks to ensure that their label continues to resonate with customers. Stavros Karelis, the founder and buying director for Machine-A, believes that Jordanluca has the potential to become a key player in the fashion industry on an international level as they continue to push boundaries and challenge mainstream fashion norms.
The Jordanluca jeans have sparked debates online, with some questioning the appeal and practicality of the design. Critics have called the jeans “stupid” and questioned why anyone would want to wear clothing that resembles a wet stain. Despite the controversy, the brand’s sales and popularity suggest that there is a demand for their bold and unconventional designs. The designers, Jordan Bowen and Luca Marchetto, are committed to growing their brand while staying true to their vision of challenging conventional fashion norms and pushing boundaries with their unique designs.
The Jordanluca brand, known for its edgy and unconventional designs, has found success in the fashion industry with its boundary-pushing aesthetic. The brand’s fall/winter 2023 collection, featuring the controversial “pee stain denim” jeans, has resonated with customers and critics alike. The designers behind Jordanluca, Jordan Bowen and Luca Marchetto, are committed to growing their brand while maintaining its distinct identity and aesthetic. Despite the controversy surrounding the denim design, the brand’s sales and popularity suggest that there is a market for their unique and provocative designs in the fashion industry.
