Randall Emmett, ex-fiancé of Lala Kent, is directing films under the pseudonym “Ives” instead of his real name. This decision was confirmed by a rep for Emmett, who stated that he chose to use his middle name to distinguish himself as a director rather than a producer. Emmett directed John Travolta’s latest project, “Cash Out,” under the name “Ives.” The use of a pseudonym may be a way for him to distance himself from the scandals that have surrounded him since his engagement with Kent, and from the backlash he received after being featured on her show, “Vanderpump Rules.”
After becoming a regular on “Vanderpump Rules” and facing public scrutiny over his relationship with Kent, Emmett was the subject of an expose by the LA Times in 2022. The article made various allegations against him, which his rep claimed were part of a smear campaign orchestrated by Kent to influence their custody dispute. While Kent did not respond to these accusations, sources close to the situation revealed that the LA Times’ piece focused on Emmett’s alleged shady business practices over the past decade, with Kent’s involvement being a minor aspect of the story.
Despite the controversies surrounding him, Emmett, now operating under the name Ives, has already directed the first film in the “Cash Out” series. The movie, which also features Kristen Davis, Quavo, Lukas Haas, and Natali Yura, is set to premiere on Friday. Additionally, a sequel, “Cash Out 2,” has been filmed and is scheduled for release in the fall, with a third film in the series currently in development. Emmett’s involvement with these projects, along with his experience producing Travolta’s film “Gotti,” showcases his transition from a producer to a director under his new pseudonym.
The decision to direct films under the pseudonym “Ives” may be part of Emmett’s effort to rebrand himself in the industry and differentiate his directorial work from his previous role as a producer. This new direction in his career comes amidst the fallout of his highly publicized relationship with Kent and the subsequent scandals that have surrounded him. By choosing to go by a different name professionally, Emmett is seeking to establish a fresh identity in the film industry and move forward with his directing career, despite the controversies and negative press that have followed him in recent years.
As Emmett continues to work on films under his new pseudonym, the success of the “Cash Out” series and his collaboration with well-known actors and producers demonstrate his commitment to his craft and dedication to his work. While the decision to use a pseudonym may be met with speculation and scrutiny from the public, it ultimately allows Emmett to focus on his creative endeavors and establish himself as a director in his own right. With future projects in the pipeline and a growing body of work under his belt, Emmett, now known as Ives, is poised to make a name for himself in the film industry, separate from the controversies of his personal life.
