Sommer Ray, known for her Instagram fame and passion for music and fitness, has expanded her entrepreneurial endeavors as the co-founder and chief innovation officer of Imaraïs Beauty. Teaming up with CEO Aaron Hefter, they have focused on creating clean and clinically-tested ingestibles that are vegan and cruelty-free. With a strong belief in the connection between internal health and external appearance, Ray has become a driving force behind the brand’s success, with products now available in numerous stores worldwide.
Imaraïs Beauty’s hero product, “Glow” for skin hydration, has been a top seller, retailing for $24.99 USD for a package of 30 ingestibles. Ray is particularly passionate about product development as she sees the potential for ingestibles in the beauty industry. Working with strict regulations in Canada where the products are manufactured, the brand aims to provide clinically-proven solutions for their customers, such as improving skin hydration by up to 18%.
While retail distribution is Imaraïs’ primary objective, the brand has made its products accessible online and promotes them through Sommer Ray’s social media platforms. In addition to focusing on Amazon and TikTok Shop for marketing efforts, Imaraïs is also looking to launch on Flip, an online marketplace featuring shopper video reviews. Ray believes in the importance of social media for building brand trust, especially through Instagram, but also values platforms like Snapchat for its personal connection with fans.
In a recent expansion of their product line, Imaraïs introduced three new products: Youth, Balance, and Sutra, with the latter being the brand’s first sexual wellness product for women. Ray is curious to see how buyers respond to this new addition and is eager to receive feedback. Looking ahead, Imaraïs plans to embark on a global retail tour to educate consumers on the benefits of targeting beauty from within and supporting wellness journeys. Ray expresses her excitement for this opportunity to empower people in their pursuit of overall well-being.
Despite being a newer brand in the ingestibles market, Imaraïs Beauty has already made a significant impact through its commitment to quality, innovation, and social media engagement. With Sommer Ray’s influence and dedication to promoting a healthy lifestyle from the inside out, the brand continues to thrive and expand its reach in the beauty and wellness industry. As they continue to grow and evolve, Imaraïs Beauty remains focused on providing customers with effective, clean, and ethically-produced products that support their overall health and beauty goals.
