An Australian pancake mix marketed as “nutritionist created” and vegan-friendly has been recalled due to the presence of milk, an undeclared allergen. Consumers with milk allergies or intolerances were urged not to consume the product and to return it to the place of purchase for a refund. The impacted 230g pancake mix was sold at Coles and Woolworths stores nationwide, as well as online, with best-before dates of October 9, October 10, December 19, 2024 and March 19, 2025.
Elixinol Wellness, the brand behind the Mt Elephant “buttermylk” pancake mix, typically sells hemp-derived and plant-based nutraceuticals, skincare, and food products. The packaging for the recalled pancake mix claimed that it was gluten free, vegan, and preservative-free. While milk is technically gluten free, it is not a product that is typically considered vegan-friendly due to its animal origin. The recall notice issued by Food Standards Australia advised consumers with concerns about their health to seek medical advice.
The recall of the pancake mix was considered urgent due to the potential harm it could cause to consumers with milk allergies or intolerances. It is important for companies to accurately label their products and ensure that they are free from undeclared allergens to protect the health and safety of consumers. This incident serves as a reminder of the importance of thorough ingredient disclosure and proper labeling in food products to prevent allergic reactions and other health issues.
Consumers who purchased the impacted pancake mix are encouraged to check the best-before dates on their packaging and return the product for a full refund. Retailers have been advised to remove the affected products from their shelves to prevent further distribution. The recall affects not only physical stores but also online sales, highlighting the widespread availability of the product and the need for a comprehensive recall strategy to reach all potential consumers.
In light of the recall, Elixinol Wellness will likely need to review its manufacturing processes and ingredient sourcing to ensure that similar incidents do not occur in the future. Proper quality control measures and allergen management protocols should be implemented to prevent the accidental inclusion of undeclared allergens in their products. Transparency and communication with regulators, retailers, and consumers are essential in addressing product recalls and rebuilding trust in the brand.
Ultimately, the recall of the Mt Elephant pancake mix serves as a cautionary tale for food manufacturers to prioritize consumer safety and compliance with food labeling regulations. Consumers with food allergies or intolerances rely on accurate labeling to make informed purchasing decisions and protect their health. It is essential for companies to take responsibility for their products and take prompt action in the event of a recall to minimize the risk of harm to consumers and maintain trust in their brand.
