At a recent dinner during Milan Design Week, Jony Ive, founder of design agency LoveFrom and former chief design officer at Apple, revealed that his agency is collaborating with luxury fashion brand Moncler on a new collection set to launch in September. The exact details of the collaboration were not disclosed, but clues were dropped throughout the evening, including references to a new “duo button” and illustrations of Moncler’s mascot, Monduck, riding a motorscooter alongside a bear, both wearing jackets with triangular flap pockets.
The dinner, hosted by Moncler’s chairman and CEO, Remo Ruffini, brought together a diverse group of guests, including prominent figures from the worlds of fashion, design, and technology. LoveFrom’s co-founder, Marc Newson, and other creative talents such as architect Norman Foster and graphic designer Peter Saville were in attendance, along with industry heavyweights like Kering’s CEO François-Henri Pinault and Ferrari chairman John Elkann. The guest list was a mix of influential personalities, creating a richly convivial atmosphere throughout the evening.
During his speech at the dinner, Ive emphasized the importance of collaboration and the joy of creating together. He expressed his pride in the celebration of the creative process and the relationships formed through making something unique and special with like-minded individuals. The Moncler collection is the result of four years of collaboration between LoveFrom and the luxury fashion brand, driven by a shared love for design and the desire to create something meaningful and distinctive.
The Moncler collection, which marks Ive and LoveFrom’s foray into the world of clothing design, is expected to be a significant milestone for both parties. With a global launch scheduled for September, the collaboration promises to showcase the innovative and visionary approach that Ive and his team bring to every project they undertake. The collection is likely to blend Moncler’s expertise in luxury fashion with LoveFrom’s design sensibilities, resulting in a unique and exciting range of products that will no doubt make a splash in the fashion world.
As a British designer based in San Francisco, Ive’s collaboration with an Italian luxury brand like Moncler represents a fusion of different creative influences and perspectives. The guests at the dinner reflected this diversity, with a mix of talents from London, Milan, and beyond coming together to celebrate the power of collaboration and the joy of creating something new and innovative. The dinner served as a platform for networking, sharing ideas, and building relationships that will undoubtedly shape the future of design and creativity in the industry.
Overall, the collaboration between LoveFrom and Moncler marks a new chapter in the world of fashion and design, bringing together two powerhouse brands known for their innovation and creativity. The collection, set to launch in September, is sure to captivate audiences with its blend of technical expertise, artistic vision, and creative spirit. With Ive at the helm, the collaboration promises to push boundaries, challenge conventions, and redefine the possibilities of design in the world of luxury fashion.
