The NHL and NHL Players’ Association have announced a new multiyear agreement with Bodyarmor to be the league’s official sports drink. This comes after BioSteel filed for bankruptcy last year and marks a significant partnership for both Bodyarmor and the NHL. Three-time league MVP Connor McDavid recently signed on with Bodyarmor, making him the fourth player in NHL history to record 100 assists in a single season. This deal is expected to further boost the NHL’s revenue, which is projected to reach $6.2 billion, as well as set a new single-season attendance record with over 22.5 million fans in arenas.
Bodyarmor’s chief marketing officer, Tom Gargiulo, highlighted the unique and passionate fan base of the NHL, noting that fans of the sport are exclusive and incredibly devoted. He described NHL fans as some of the most passionate in all of professional sports, which makes this partnership with Bodyarmor a strategic move for the brand. The agreement with Bodyarmor marks a significant shift after the NHL ended its partnership with BioSteel, showcasing the league’s commitment to aligning with brands that resonate with its fan base and values.
The signing of Connor McDavid, a standout player in the NHL, further solidifies Bodyarmor’s presence and credibility within the hockey community. McDavid’s success on the ice, combined with his endorsement of Bodyarmor, will likely boost the brand’s visibility and appeal among NHL fans. As one of the top players in the league, McDavid’s partnership with Bodyarmor could also pave the way for future collaborations and marketing opportunities within the NHL and sports industry.
The NHL’s record-setting revenue and attendance numbers reflect the ongoing growth and popularity of the sport, as well as the strong engagement of its fan base. With the addition of Bodyarmor as the league’s official sports drink, the NHL is expanding its partnerships and diversifying its sponsorships to further enhance the fan experience and generate additional revenue streams. This move signals a strategic investment in the long-term success and sustainability of the NHL, positioning the league as a key player in the sports industry.
Overall, the partnership between the NHL and Bodyarmor represents a mutually beneficial collaboration that showcases the value of aligning with brands that share a common vision and commitment to excellence. As the NHL continues to thrive and set new records, this agreement with Bodyarmor underscores the league’s ability to attract top-tier partners and enhance its overall brand presence. With the support of Bodyarmor and other key sponsors, the NHL is well-positioned to capitalize on its success and further engage with its dedicated fan base, driving continued growth and innovation within the sport.
