Wyndham Hotels & Resorts is focusing on improving how companies book and manage group bookings, meetings, events, and business travel at its North American hotels. In an effort to entice businesses to book directly, Wyndham is offering rewards points in its loyalty program to companies that book stays through its revamped WyndhamBusiness.com. This new initiative allows companies to earn one point per dollar on each stay, which can be used for various purposes such as transferring to travel planners, rewarding employees, or offsetting future company stays.
The process of booking directly with Wyndham has been streamlined, making it easier for companies to create an account and bill rooms back to the corporate account. Wyndham has also adopted an instant meeting booking platform from Groups360, allowing travel planners to book between 10 and 50 rooms at discounted rates at over 5,600 Wyndham Group hotels in North America. This simplifies the process for travel planners, saving time and effort in booking multiple rooms for various projects.
Wyndham is banking on America’s infrastructure spending boom to attract road warriors and drive revenue for its franchisees. With the U.S. planning to spend about $1.5 trillion on infrastructure over the next decade, Wyndham sees an opportunity to generate significant revenue through its large footprint as the world’s largest hotel franchisor. The company believes that infrastructure projects could create a $3.3 billion revenue opportunity for its franchisees, particularly targeting blue-collar and white-to-gray-collar workers in the economy and extended stay sectors.
Although Wyndham faces competition in simplifying direct booking processes from other players like Hilton, the company believes it is well-positioned to benefit from its extensive economy sector footprint. By catering to a wide range of travelers, including blue-collar workers and white-to-gray-collar workers, Wyndham aims to capture a larger share of the market. The company’s expanded offerings in extended stay hotels over the past year further strengthen its position in the market and enable it to attract a diverse range of customers.
The Accommodations Sector Stock Index performance year-to-date reflects the financial performance of hotels and short-term rental companies within the ST200. This index includes publicly traded companies in global markets, encompassing international and regional hotel brands, hotel REITs, hotel management companies, alternative accommodations, and timeshares. The Skift Travel 200 (ST200) combines the financial performance of nearly 200 travel companies worth over a trillion dollars into a single number, providing insights into the overall performance of the sector. Investors and industry analysts can refer to this index to track the financial performance of hotels and short-term rental companies in the market.
Overall, Wyndham’s efforts to simplify the direct booking process for businesses, capitalize on America’s infrastructure spending boom, and expand its offerings in extended stay hotels demonstrate the company’s strategic approach to attracting a diverse range of travelers and driving revenue growth. By leveraging its extensive economy sector footprint and loyalty program rewards, Wyndham aims to position itself as a leading choice for companies looking to book group stays, meetings, events, and business travel with ease. As the travel industry continues to evolve, Wyndham’s focus on enhancing the customer experience and providing value-added services reflects its commitment to staying competitive in the market.
