A Four Seasons hotel in Beverly Hills has implemented hologram devices in its penthouse and presidential suites, allowing guests to interact with hotel staff as if they were face-to-face. This new technology is designed to enhance the guest experience and provide a unique way for guests to communicate with staff. The tabletop device, called M, uses a camera to capture the subject and project them as a hologram, allowing for real-time communication between the guest and staff.
The hologram technology consists of projections and LED lighting designed to create a lifelike three-dimensional appearance. The software platform that operates the devices can connect a network of the devices, creating new possibilities for hotels to utilize hologram technology in various ways. The hologram can be a real-time projection of a person or a recording, providing flexibility in how the technology is used by hotels to enhance guest experiences.
Beverly Wilshire’s general manager, Reed Kandalaft, mentioned that the hotel is exploring other ways to use the hologram devices, such as projecting guests to remote meetings, providing shopping options with luxury retailers on Rodeo Drive, hosting business speakers, and offering entertainment and fitness content. This technology offers hotels creative ways to engage with guests and enhance the overall guest experience, potentially increasing loyalty and revenue for the hotel.
Proto, the company behind the hologram technology, has attracted notable investors, including Paris Hilton, Howie Mandel, Quavo, Lil Wayne, and other celebrities, as well as prominent investors like Tim Draper and Mike Walsh. The company has raised $12 million in funding and plans to continue growing its business in various industries, including hospitality. The hologram technology has been used in entertainment, marketing, education, and healthcare, showing its versatility and potential to revolutionize various sectors.
Proto is not the only company looking to expand hologram technology into hospitality, with other startups like Holoconnects also entering the market. The potential applications for hologram technology in the hotel industry are broad, from providing innovative guest services to reducing the environmental impact of business travel. Companies like Proto are leveraging hologram technology to offer hotels new ways to engage with guests, drive revenue, and differentiate themselves in a competitive market.
Overall, hologram technology in hospitality is paving the way for new and innovative guest experiences. By utilizing hologram devices, hotels can interact with guests in unique ways, offer personalized services, and provide an unforgettable stay. With the support of investors and a growing interest in hologram technology across various industries, companies like Proto are leading the way in revolutionizing the hospitality industry and setting new standards for guest engagement and service.
