Samara, an Airbnb-backed company that sells tiny homes called “Backyard,” has recently expanded its production facilities in Mexico by acquiring a factory in Mexicali. This move allows Samara to bring the design and manufacturing of its units in-house, with the goal of improving quality control, reducing delivery times, and accelerating product development. By completing both interior and exterior finishing touches at the factory, each home is then loaded onto a truck and delivered directly to the customer’s property. This shift marks a significant step for Samara as it works to streamline its production processes and enhance its overall operations.
The company recently installed its first backyard unit in Sacramento, which was the first unit designed and manufactured entirely by Samara. Prior to this, the company had been outsourcing manufacturing to another producer. Established in 2016 as Airbnb’s research and development unit and design studio under the leadership of co-founder Joe Gebbia, Samara transitioned into an independent startup in 2022. Gebbia, who played a key role in the creation of Backyard, continues to serve as a board member and chairs Airbnb.org. This evolution showcases Samara’s commitment to innovation and growth within the tiny home industry.
Samara’s Backyard homes offer two formats: studio units starting at $289,000 and one-bedroom units starting at $329,000. These units are steel-framed, solar powered, and include essential amenities such as kitchens, bathrooms, and built-in storage. The pricing also covers permits, fees, utilities, and wastewater management, providing customers with a comprehensive package for their backyard home. CEO Mike McNamara emphasized the convenience of the installation process, noting that homes can be ready in just two hours with minimal foundation work. The company is also expanding its portfolio to include a two-bedroom, two-bath option, offering more versatility to customers.
McNamara has highlighted the company’s mission to address housing shortages, particularly in California, by introducing innovative housing solutions that cater to various needs. These backyard units can serve multiple purposes, from housing elderly family members to creating rental opportunities for homeowners. While there is potential for longer-term rentals, McNamara emphasized the flexibility of the units and their suitability for different use cases. As an Airbnb-backed initiative, Samara’s focus on creating housing options aligns with the company’s broader goals of providing unique and sustainable accommodations for guests.
With Airbnb’s investment and the involvement of key stakeholders like Gebbia and other co-founders, Samara has received significant support to expand its operations and reach. The company raised $41 million in a Series A round and continues to collaborate with organizations and lawmakers in California to advocate for accessory dwelling units as a viable housing solution. By leveraging its partnership with Airbnb and capitalizing on the growing demand for alternative housing options, Samara is poised to make a meaningful impact in the tiny home market. As the company continues to refine its production processes and introduce new offerings, it is well positioned to drive change in the housing industry and provide sustainable solutions for homeowners and communities.
