Holden Bierman, a young entrepreneur, is defying stereotypes about Generation Z by launching the mission-based brand Coastal Cool, which offers sustainable swim and beachwear. Bierman’s journey began at the age of 12 during the COVID pandemic when he noticed the e-commerce boom and decided to create his own business. With the help of his parents, he set up an LLC and launched Coastal Cool on his 13th birthday, starting with t-shirts and hoodies and later rebranding to offer sustainable products made from recycled plastic bottles.
Despite his young age, Bierman has shown an impressive level of maturity and dedication to his business. His parents describe him as a driven and articulate individual who has always had a knack for entrepreneurship. Bierman’s father, Jeff, praises his son’s ability to speak with adults and handle business matters with confidence. Bierman’s mother, Stephanie, emphasizes that he has managed the entire operation on his own, including website management, outreach, social media, and more. Despite assumptions that his family funded the business, Bierman clarifies that Coastal Cool has been self-funded and operated by him alone.
As Bierman reflects on his journey, he emphasizes the importance of networking and cold outreach in business. He has learned that success is not immediate and requires time, dedication, and perseverance. Bierman acknowledges that his generation is used to instant gratification, but he has embraced the hard work and challenges of building a successful brand from the ground up. He shares that he plans to continue expanding Coastal Cool, focusing on self-funding, maintaining privacy, and giving back to his community.
Looking towards the future, Bierman is committed to balancing his education, entrepreneurship, and community involvement. He aims to keep Coastal Cool a private and self-funded brand, while also seeking to expand into retail stores and grow the business further. Despite his young age, Bierman remains focused on his vision and is dedicated to making a positive impact through his brand. He acknowledges that success in business takes time and effort, and he is prepared to continue working hard to achieve his goals.
Overall, Bierman’s story serves as an inspiration to aspiring entrepreneurs, particularly young people looking to make their mark in the business world. His determination, work ethic, and commitment to sustainability set him apart as a role model for his generation and beyond. As Bierman continues to navigate the challenges of entrepreneurship, observers like the author commend him for his accomplishments and eagerly anticipate what the future holds for Coastal Cool and its visionary founder.
