Wyndham Hotels and Resorts has recently opened its first property in India, The Earth Amritsar, under the Trademark Collection by Wyndham brand. With around 60 operational hotels and 40 in the pipeline in the South Asian region, most of which are in India, Wyndham aims to expand its portfolio to 150 hotels by 2025. The company reported a 10% increase in occupancy and a 15% growth in revenue per available room (RevPAR) in 2023, suggesting a promising outlook for its operations in India.
The president for Wyndham Hotels and Resorts in EMEA, Dimitris Manikis, expressed optimism about India being a key source market for the company in the coming years. Factors such as the growing middle class and increased outbound travel are driving his confidence in the Indian market. He also sees potential for the Trademark Collection brand in India, which caters to hoteliers with midscale and upscale properties. The company is focused on capitalizing on the growth opportunities in the region and expanding its presence strategically.
As part of its expansion strategy in India, Wyndham plans to leverage infrastructure development by placing its brands across highways and airports. The company’s Europe strategy, which includes hotels near electric vehicle charging stations and food plazas on highways, serves as a model for this approach. Additionally, Wyndham currently operates seven brands in India, with properties in spiritual tourism destinations such as Ayodhya, Varanasi, Katra, and Gorakhpur. Manikis believes spiritual tourism is a significant opportunity in the Indian subcontinent.
Globally, Wyndham Hotels and Resorts boasts a portfolio of around 9,200 hotels, making it the largest hotel chain in the world. However, in India, its counterparts have larger portfolios, prompting the company to focus on fast-track growth by entering new markets and introducing new brands. With plans to increase its presence in strategic locations in India, Wyndham is positioning itself for significant growth opportunities in the region. The company’s success in 2023 and its strong performance metrics indicate a positive trajectory for its operations in the country.
In conclusion, Wyndham Hotels and Resorts’ entry into the Indian market with the opening of The Earth Amritsar marks a significant milestone for the company. With ambitious growth plans and a focus on key market trends, Wyndham aims to strengthen its presence in India and capitalize on the country’s growing travel and tourism industry. By leveraging its portfolio of brands and strategic expansion strategies, Wyndham is poised to establish itself as a key player in the Indian hospitality market in the years to come.
