IHG Hotels & Resorts is collaborating with Google to develop a trip planning tool powered by artificial intelligence. This tool will be integrated into the company’s One Rewards mobile app and will focus on assisting users during the initial phase of trip planning. IHG’s goal is to provide inspiration to travelers who may be undecided about their destination, rather than just catering to those who already have a set plan in mind.
The partnership between IHG and Google marks a significant advancement in the integration of generative AI technology within the hospitality industry. By leveraging Google’s Vertex AI platform and Gemini model, IHG aims to transform the digital experience for travelers by offering personalized guidance and recommendations based on a vast database of information. The initial focus is on ensuring the tool is functional and user-friendly, with plans for ongoing updates and enhancements.
In the long term, IHG envisions the trip planning tool having the capability to provide detailed information and insights to travelers, ranging from dining options near a specific hotel to pet policies and local events. By integrating data from third-party travel companies and continuously gathering user feedback, IHG hopes to create a seamless and engaging experience for customers throughout their entire journey. The tool’s development is still a work in progress, with the company acknowledging the need for continuous iteration and improvement based on customer insights.
Despite the potential of generative AI technology to revolutionize the travel planning process, previous attempts by various companies have not fully realized this vision. IHG and Google are taking a proactive approach by launching this tool and soliciting feedback from users to refine and enhance the experience over time. While the tool will be available for early adopters who are eager to participate in its development, IHG emphasizes that it will not disrupt the traditional booking process for users who prefer the existing methods.
By collaborating with Google and leveraging its expertise in AI technology, IHG aims to position itself as a pioneer in the digital transformation of the hospitality industry. The integration of AI-powered trip planning tools heralds a new era of personalized and streamlined travel experiences, with the potential to revolutionize how travelers research, plan, and book their trips in the future. As the tool evolves and matures, IHG plans to explore new functionalities and integrations that enhance the overall journey for its customers.
