MakeMyTrip, an Indian online travel agency, has recently expanded its services to over 150 countries, including popular destinations such as the UK, Germany, Japan, Italy, and France. This move comes after the company ensured compliance with key international standards and regulations such as the General Data Protection Regulation and the California Consumer Privacy Act. MakeMyTrip aims to provide travelers, regardless of their location, with the ability to seamlessly book flights, hotels, and holiday packages for themselves and their families through their platform.
The primary motivation behind MakeMyTrip’s global expansion is to cater to the Indian diaspora, allowing them to access the platform’s offerings while also fostering increased inbound travel to India. With the increased accessibility, the company hopes to reach a broader audience and drive growth in the travel and tourism market. This strategy aligns with the success MakeMyTrip has had in replicating its India-focused approach in other emerging markets, such as the UAE, by capitalizing on diaspora communities and localizing offerings.
Virendra Jain, the co-founder and CEO of travel research firm Videc, noted the importance of diaspora communities in driving travel and tourism markets. He highlighted India, China, and the Philippines as major opportunities for companies like MakeMyTrip to tap into these markets. MakeMyTrip’s extensive coverage of Indian destinations and diverse accommodations position the company well to meet the inbound demand for India, including travelers seeking spiritual and wellness experiences. The company’s success in the UAE has paved the way for similar strategies in other emerging markets.
As MakeMyTrip continues to expand globally, it will need to prioritize customer service to ensure a seamless and secure booking experience for travelers. Analysts suggest that the trust factor and customer service will play an important role for MakeMyTrip in the competitive online travel space. With the spotlight on the Indian diaspora and the potential for increased inbound travel to India, the company’s focus on compliance and expanding its reach to new international markets is a strategic move to capitalize on the growing demand for travel services worldwide.
The global expansion of MakeMyTrip reflects its commitment to providing travelers with a seamless booking experience and catering to the needs of the Indian diaspora around the world. By ensuring compliance with international regulations and standards, the company is poised to tap into new markets and drive growth in the travel and tourism industry. With a focus on customer service and trust, MakeMyTrip aims to differentiate itself in the competitive online travel space and strengthen its position as a leading online travel agency.
