Rihanna has recently launched her first Savage X Fenty collection of 2024, known as the Signature Script Collection. This new line of lace lingerie is designed for all body types, offering styles in pastel hues perfect for spring, as well as staple styles in black and nude tones. The collection also includes pieces for men, such as briefs and sleep tanks. In the campaign for the collection, Rihanna is seen showcasing various pieces, including a lavender lace sleep tank and shorts set, as well as an unlined bra and cheeky panties in “Island Breeze Blue.”
The Signature Script Collection officially launched on April 1, 2024, featuring designs in four different colors aimed at empowering individuals and making them feel confident and sexy at any time of day. Adam Selman, chief design officer of Savage X Fenty, explained that the collection was inspired by the idea of everyone having a signature style or feature that they love to flaunt. By incorporating delicate lace, eye-catching colors, and unique details, Rihanna’s signature spin on the collection allows individuals to make it their own and express themselves through fashion.
In a teaser clip released to promote the collection, Rihanna is seen lounging on a bed with silky purple sheets, wearing the lavender matching set from the Signature Script Collection. The video ends with her playfully signing a $45,000 check with the word “SAVAGE,” adding a touch of her trademark flair to the campaign. The collection includes a variety of pieces, such as unlined bras, slips, thong panties, sleep tops, sleep shorts, and underwire teddies, all designed to cater to different preferences and body types.
Fans of Rihanna and Savage X Fenty are excited about the launch of the Signature Script Collection, as it combines the singer’s signature style with comfortable and stylish lingerie options. The collection aims to empower individuals to embrace their unique qualities and express themselves through fashion. With designs in a range of colors and styles, there is something for everyone in this new collection. Whether looking for something in pastel hues for spring or classic black and nude tones, the Signature Script Collection offers a variety of options for individuals to feel confident and sexy.
