Ihor Lachenkov, a Ukrainian social media influencer, gained prominence by launching the viral campaign promoting the hashtag #RussiaIsATerroristState in 2022. With a popular Telegram channel and nearly 1.5 million followers, Lachenkov has raised millions of dollars for Ukrainian soldiers and shed light on issues like corruption in the Defense Ministry. His active stance and independence attract followers who appreciate his dedication to Ukraine. Lachenkov’s channel does not engage in politics, does not promote harmful content, and remains focused on addressing important issues in the country.
Lachenkov’s initial exposure to war came when his grandparents’ home in Luhansk Oblast was occupied by Russia in 2014. Following the start of Russia’s full-scale invasion in 2022, he created the Telegram channel “Lachen Pyshe” to share news and updates. The channel quickly gained a large following, becoming a trusted source of information during the ongoing conflict. Lachenkov uses his platform not only to fight Russian propaganda but also to draw attention to critical matters like corruption within the Defense Ministry, showcasing the power of social media in bringing about change.
Through his channel, Lachenkov has raised over Hr 2 billion ($51 million) to support Ukrainian soldiers, collaborating with organizations like Come Back Alive to fundraise for military equipment. One notable success was the purchase of Ukrainian-made Beaver attack drones, which have caused significant damage to Russian assets. Lachenkov’s efforts extend beyond financial assistance, as he plans to create a memorial for fallen Ukrainian servicemen and has launched a YouTube channel featuring interviews with soldiers. His ultimate goal is to support Ukraine in its fight against Russian aggression and secure necessary aid from international partners.
Despite his newfound fame, Lachenkov remains humble and focused on his mission to help Ukraine. He has declined political ambitions and sponsorships, maintaining his channel’s independence and integrity. Lachenkov’s dedication to his country and active involvement in supporting the military highlight the impact of individual initiatives in times of crisis. By leveraging social media platforms like Telegram, he has been able to raise awareness, combat misinformation, and mobilize resources for Ukraine’s defense against Russian aggression.
The power of grassroots campaigns like #RussiaIsATerroristState demonstrates the potential for social media influencers like Lachenkov to drive change and inspire action. By using his voice as a weapon against propaganda and corruption, Lachenkov has made a significant impact in supporting Ukraine’s military and raising awareness about the realities of the war. His tireless efforts and commitment to his country serve as a powerful reminder of the role that individuals can play in shaping the narrative and influencing outcomes in times of crisis.
