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She means business.
Beyoncé, 43, dressed to impress for Cécred’s Ulta launch party in Los Angeles, looking like an absolute boss in a white blazer minidress and coordinating silky tie.
Celebrating her haircare brand hitting over 1,400 Ulta stores nationwide and online, the Grammy-winning singer was all smiles at the event, posing in a menswear-inspired Wardrobe.NYC number ($2,000).
In true Beyoncé fashion, she put her own stamp on the look, adding a voluminous white cape and matching her all-white bottles.
The entrepreneur accented the outfit with aviator sunglasses from Amavii ($255) and Aquazzura leather heels ($895 $537).
Naturally, her wavy, incredibly bouncy blond hair, courtesy of celebrity hairstylist Kim Kimble, looked sensational.
In addition to launching Cécred’s full range of products at the retailer, the partnership includes specialty treatments at all 1,400+ The Salon at Ulta Beauty locations.
Meanwhile, on May 18, Cécred and Ulta Beauty will launch a brand-dedicated salon event, Cécred Sundays, which will be held on an ongoing basis at 200 store locations.
In other words, the Beyhive can achieve Beyoncé-worthy hair thanks to one of the 7,000 stylists “trained on the science and efficacy behind Cécred products,” per a press release obtained by Page Six.
Queen B announced the haircare brand’s major milestone in February via an Instagram video, wearing a luxe cream off-the-shoulder Vivienne Westwood dress.
Beyoncé officially launched the company in February 2024, after first teasing it the year prior.
